Where Your Google Ads Budget is Leaking — and How to Plug It

The exact 15-point audit we run on every Google Ads account. Built for personal injury firms and home services businesses spending real money on paid search.

Who this is for:

Personal injury & law firm owners and marketing leaders
Home services businesses including HVAC, plumbing, roofing, electrical and more
Anyone spending real money on Google Ads who suspects their budget could work harder

⏱ 50–60 min + Q&A · Free

Reserve your free spot

Thursday, August 20 · 2:00 PM ET

Recording sent if you can’t attend live

Name(Required)

Email(Required)

Organization(Required)

Job Title(Required)

CAPTCHA

Free
Recording sent to all registrants

20-40% of Google Ads Budget Gets Wasted

In personal injury and home services — where a single click can run $50, $150, even $250 — that waste is the most expensive in all of advertising.

The frustrating part? The mistakes that cause it are rarely complicated. They’re just overlooked — the kind of thing that happens when an agency sets up your account, turns it on, and collects a management fee.

In less than an hour, we’ll walk you through the same 15-point checklist we use when we audit an account, so you can spot the leaks yourself. No jargon. No pitch-fest. Just the real tells we look for — and exactly how to fix them.

What You’ll Learn

The Foundation — Why the way your campaigns are structured quietly caps everything else, and the keyword-match setting that pays for searches like “accident lawyer jokes.”
The Net — The single dropdown that shows your ads outside your service area, the setting that sends up to 30% of your budget to junk traffic, and the audiences most accounts ignore.
The Truth — Why most accounts are flying blind on their best leads, the conversions agencies count that don’t matter, and the one question that reveals whether your phone calls are even being tracked.
The Last Three Seconds — What happens after someone clicks your expensive ad, why a slow landing page costs you twice, and the mismatch that loses leads at the door.
The Autopilot Trap — How to tell in 60 seconds whether your account is actually being managed, the click-fraud problem draining high-CPC accounts, and the “sophisticated” setting that burns budget on newer accounts.
Plus: Every attendee gets our one-page 15-Point Self-Audit Checklist to keep and run anytime.

Your Speaker

Kelly Paul
VP Marketing Operations
New Path Digital

Kelly has more than two decades of experience building and executing digital strategies across legal, financial services, higher education, and nonprofit sectors. At New Path Digital she leads a team focused on results-driven growth and specializes in paid search for personal injury firms and home services businesses.

New Path Digital is a Google Partner and Semrush Agency Partner.