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Transcript of What the Friction* Video with Kelly Paul.
Don’t Let Payment Barriers Push Customers Away
Don’t you just hate it when you’re shopping online, and then you find out they don’t take your preferred method of payment? It’s frustrating. And businesses lose sales. Welcome to today’s episode of What the Friction.
70% of Online Shoppers Will Abandon Their Cart
Now, a Baymard Institute study found that 70% of online shoppers will abandon their cart if their preferred payment method is not available. So if you want to grow your business, you must offer a variety of payment options.
Make It Easy to Pay, and They’ll Stay
This means accepting things such as credit cards, debit cards, e-wallets, and mobile payment options. By making it easy for your customers to pay, you’re making it easier for them to buy from you. And that’s good for your bottom line. Follow us here to learn more tips on how you can remove friction from your digital marketing and grow your business.
