Services Overview 
The Client Experience 
Case Studies 
Innovative Marketing 
Platforms 
Industries 
Strategic Marketing Planning 
Audience & Market Research 
Competitive Analysis 
Connected TV Advertising 
Programmatic Ads (Display & Video) 
Paid Search (PPC) 
Paid Social Advertising 
Streaming Radio & Audio Ads 
Traditional Media Placement (TV, Radio, OOH) 
Email & Content Strategy 
Reputation & Reviews Management 
SEO and Search Visibility Services 
AI and Chat Visibility Services 
Website Design & Development 
CRO 
Growth Driven Website Design 
Analytics & Optimization 
Data Solutions 
Customized Solutions 
Insights 
Webinars 
Videos 
Advertising Calculators 
Media Planning Tool 
KPI Tools 
Budget & Advertising Tools 
Marketing Glossary Traditional Media Placement. No Dinosaur Tactics.
Traditional Advertising (TV, radio, OOH) reimagined with data, strategy, and performance in mind. Old-school reach meets new-school precision.
Let’s Talk Traditional Media
Why Traditional Advertising Still Matters
Perfect for Awareness + Reinforcement
Traditional media works best when it’s used in conjunction with digital — creating surround-sound messasging across platforms.
High Reach. High Impact.
Nothing scales quite like a targeted TV spot, radio in drive-time, or a billboard on the busiest highway in town.
Brand Credibility Boost.
Being seen or heard on traditional platforms builds trust. It signals, “we’re the real deal.”
What You Get with New Path Digital
Media Strategy Rooted in Business Goals
Market Research, Ratings Analysis, & Audience Modeling
Cross-Channel Coordination
Clear Reporting & Lift Analysis
Drive High-Quality Traffic & Conversions. Schedule a Free Consultation.
Consultation with experienced professionals includes:
- An Audit of Your Digital Assets
- Discussion of Your Business Challenges and Marketing Goals
- Insights into Your Marketing Performance
Why New Path?
Serious Strategy
Results-oriented plans.
Proactive Partnership
We anticipate opportunities.
Data-Fueled Growth
We make decisions on insights, not hunches.
Streamlined Processes
Efficient process to maximize results.
Frictionless Marketing
We remove marketing roadblocks.
Facing These Challenges?
- No Clear Idea of ROI
- Unsure Which Channels are Best
- Buying Media the Old Way
- Managing Multiple Vendors
The Problem
You’re spending on traditional advertising with no clear idea of ROI
Our Fix
We align ad placements with measurable outcomes — using digital tracking, brand lift surveys, and strategic timing that connects traditional with digital ads.
The Problem
You’re not sure which channels or markets make sense.
Our Fix
We analyze your audience, market footprint, and goals, then build smart media plans across broadcast and OOH that match.
The Problem
You’re buying traditional media the old way, and it’s showing.
Our Fix
We don’t just repeat last year’s buy. We optimize based on new data, better rates, fresh formats, and creative synergy with digital campaigns.
The Problem
You’re overwhelmed by managing multiple vendors.
Our Fix
We become your single point of contact— negotiating, managing, and optimizing across all traditional placements. One strategy. One team.
Let’s Build Your High-Performance Advertising Strategy
Chosen By Companies That
Demand Performance
Proven Results
Law Firm Rejuvenates Recruitment Strategy: 4 New Hires and Soaring Engagement
Unlocking 40% ROI Growth with Data-Driven Ad Optimization
Increased E-Commerce Sales by 37%
78% Increase in Landing Page Conversion Rate
24.5% Increase in ROAS for Law Firm with Media Mix Modeling
58% Growth Unlocked: How New Path Digital Supercharged Organic Site Traffic for E-Commerce Client
Ready to Grow Faster with Traditional Advertising?
We offer custom-built advertising strategies — no templates, no fluff. Just high-intent traffic and measurable results
FAQs
Is traditional media still worth it?
Yes — when it’s part of a strategic plan. Broadcast TV, radio, and OOH can still deliver massive awareness, especially when combined with digital targeting and retargeting.
How do you measure traditional media performance?
We use a mix of Nielsen ratings, impressions, geographic overlays, brand lift studies, and digital behaviors (like search or site traffic) to estimate impact. We also align traditional flighting with digital conversion windows.
What kind of budget do I need for Traditional Advertising?
Budgets vary by market, format, and goals. We work with both local and regional placements — and we always aim to maximize efficiency, not just spend.
Can you coordinate my traditional media placements with digital campaigns?
Absolutely. That’s one of our specialties. We ensure your message, timing, and targeting are aligned across all media channels.
Will I have a dedicated account manager?
Yes. One point of contact with deep understanding of your industry, goals, and metrics will partner with you for your campaigns.
How does traditional media placement fit into a modern marketing strategy?
Traditional Media Placement works best when it’s integrated with digital channels. At New Path Digital, we use TV, radio, and out-of-home to amplify digital campaigns, build brand credibility, and create cross-channel consistency. It’s not about choosing between old and new—it’s about combining both for maximum impact.
