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Budget & Advertising Tools Unleash the Power of OTT & CTV Advertising
OTT & CTV Advertising delivers the big-screen experience with digital precision _ putting your brand on the platforms people actually watch.
Talk to an OTT & CTV Expert
Why Choose Our OTT & CTV Advertising Experts
Direct Access,
No Middlemen
We cut out the layers of brokers and resellers that inflate costs. Meaning more of your budget goes toward actually reaching your audience.
Proven Pioneers in Streaming Advertising
We’ve been running OTT & CTV campaigns since the very beginning of the medium. That history gives us unmatched insight to maximize ROI.
Transparent,
Data-Driven Results
We give you clear reporting that shows exactly where your ads run, who they reach, and how they perform. You get measurable growth, not just impressions.
A Sample of Our Streaming Partners
Cut the Waste. Reach the Right Audience.
What You Can Expect
Strategy & Planning
Precision Targeting
Cross-Channel Integration
Analytics & Optimization
Custom OTT Ad Reporting
OTT Ad Placement & Distribution
Ready to Grow with OTT & CTV Advertising? Schedule a Free Consultation.
Consultation with experienced professionals includes:
- An Audit of Your Streaming Advertising
- Discussion of Your Business Challenges and Marketing Goals
- Insights into Your Marketing Performance
Why New Path?
Deep Expertise
Expertise in OTT & CTV advertising since the very beginning.
Proactive Partnership
We anticipate opportunities.
Data-Fueled Growth
We make decisions on insights, not hunches.
Streamlined Processes
Efficient process to maximize results.
Integrated Campaigns
We don’t treat streaming in a silo.
Are You Experiencing?
- Hidden Fees & Middlemen
- Lack of Strategy
- Confusing Reporting
- Wasted Impressions
The Problem
Agencies and resellers tack on layers of costs with OTT & CTV advertising.
Our Fix
We go direct to the inventory — no middlemen, no inflated fees.
The Problem
Some vendors just place OTT & CTV ads — no bigger picture.
Our Fix
We align streaming ads with your full marketing strategy for measurable business growth.
The Problem
Many providers hide where your OTT & CTV ads actually run.
Our Fix
Transparent dashboards show placements, performance, and ROI.
The Problem
Broad OTT & CTV advertising targeting means paying for audiences that don’t convert.
Our Fix
Data-driven household targeting reaches the right viewers at the right time.
Make Every OTT & CTV Ad Dollar Count
Chosen By Companies That
Demand Performance
Proven Results
Law Firm Rejuvenates Recruitment Strategy: 4 New Hires and Soaring Engagement
Unlocking 40% ROI Growth with Data-Driven Ad Optimization
Increased E-Commerce Sales by 37%
78% Increase in Landing Page Conversion Rate
24.5% Increase in ROAS for Law Firm with Media Mix Modeling
58% Growth Unlocked: How New Path Digital Supercharged Organic Site Traffic for E-Commerce Client
Start Smarter Streaming Ads Today
FAQs
How much does OTT & CTV Advertising Cost?
OTT & CTV streaming advertising campaigns are flexible, but most start at a few thousand dollars per month. With New Path Digital, you avoid middleman fees so more of your budget goes directly to streaming ads.
Is OTT & CTV streaming advertising worth it for small businesses?
Yes. Unlike traditional TV, OTT & CTV streaming advertising lets you target specific households, making it affordable and effective even for local and regional businesses.
What results can I expect from OTT & CTV advertising?
Most businesses see higher reach, stronger engagement, and measurable ROI. We track impressions, completed views, and conversions so you know exactly what you’re getting.
What targeting options are available in streaming ads?
We can target by geography, demographics, interests, and even household behavior — ensuring your ads reach the right audience without wasted spend.
What makes New Path Digital different from other OTT & CTV advertising providers?
We’ve been streaming since the beginning, eliminating middleman costs, and providing full transparency in reporting. Our campaigns are built for growth, not just impressions.
Do I need a video ad before starting OTT & CTV advertising?
Yes, but if you don’t hav eone, we’ll help create streaming-ready ads that fit your goals and budget.
How is OTT & CTV advertising different from traditional TV ads?
Streaming ads give you the big-screen impact of TV with the targeting and tracking of digital marketing. Unlike broadcast where you pay for viewers who aren’t in your target audience, with OTT & CTV you only pay to reach your target audience.
How quickly can I launch an OTT & CTV ad campaign?
Most campaigns can be up and running within just a few weeks once creative and targeting are finalized.
Can OTT & CTV ads be tied to website visits or conversions?
Yes. With advanced tracking, we can attribute streaming ad exposure to site traffic, leads, and even purchases.
What streaming platforms can my ads appear on?
We place ads across them all. Thes einclude platforms such as Hulu, Roku, Amazon Fire TV, Sling, and smart TVs, ensuring your message reaches viewesr where they actually stream.
