You Can’t Improve What You Can’t Measure

Are your ads actually working? If you don’t have the right attribution strategy in place, you’re just guessing.

Marketing reports that don’t match sales outcomes
Metrics scattered across platforms and vendors
No visibility into which touchpoints are converting

Without clear, centralized data, your ad budget is flying blind.

Ad Serving With Attribution Tells The Whole Story

At New Path Digital, we combined precise ad serving technology with advanced marketing attribution models, so you can finally connect the dots. We help you:

Deliver your ads across platforms, consistently, effectively, and with integrity
Track every impression, click, and conversion across campaigns
Understand the full customer journey from first touch to final sale
Make confident decisions backed by real data, not gut instinct

This is the foundation of modern media strategy, and it’s where most brands fall short.

Ad Serving With Attribution Solutions

Ad Serving & Tracking Solutions

Our services provide real-time analytics and actionable insights, allowing businesses to monitor key metrics, optimize campaigns, and strategically allocate resources. From dynamic ad placement to cross-channel integration, our solutions empower brands to navigate the intricacies of digital advertising, protect against fraud, and achieve unprecedented success.

Attribution Modeling

We know the customer journey is multifaceted, and our services go beyond traditional first-touch and last-touch attribution models. Through advanced analytics, we offer a nuanced understanding of the customer’s path to conversion, allowing you to identify the most impactful touchpoints and allocate resources strategically.

Conversion Attribution Analytics

Our analytics delve into the complete customer journey, employing advanced attribution models to assign value to each interaction. Whether it’s a first touch that sparks interest or a final touch that seals the deal, our analytics provide a nuanced perspective.

Multi-Touch Attribution Modeling

Whether it’s the initial brand exposure, engagement through various channels, or the final conversion event, our services illuminate the entire customer journey. By implementing sophisticated multi-touch attribution models, we empower businesses to make informed decisions, optimize marketing strategies, and allocate resources strategically for maximum impact and sustainable growth in today’s competitive digital marketplace.

Ad Performance Tracking

Through real-time analytics, we provide a detailed overview of key metrics such as click-through rates, conversions, and audience engagement. This data-driven approach empowers you to make informed decisions, identify successful strategies, and adapt your campaigns dynamically. Whether focused on display, video, or social media advertising, our tracking services ensure you have the actionable insights to refine your tactics, optimize ad spend, and achieve unparalleled results in the competitive digital marketplace.

Cross-Channel Attribution

Our expert team unveils valuable insights by analyzing the influence of each touchpoint in the customer journey, from social media and search engines to email and display ads. This approach enables businesses to optimize their marketing mix, allocate resources strategically, and ensure a cohesive and impactful brand message across all channels.