Achieving Your Advertising Goals Effectively and Efficiently
AI-Assisted Managed Advertising Operations
Advertising in today’s world includes the benefit of artificial intelligence (AI) data. By coupling AI-assisted advertising knowledge with New Path’s managed ad operations and customized insights, clients can make the most informed decisions about their advertising investments.
Managed advertising operations are particularly beneficial for businesses that lack the resources or expertise to manage their own advertising campaigns and operations in-house. By outsourcing these activities, businesses can benefit from a team experienced in advertising, marketing, data analytics, and other related fields.
Our AI-Assisted Advertising Solutions:
Ad Serving with Attribution
A key component of digital advertising, we use ad-serving technology to track ad performance and attribution models to measure the impact of individual ads or channels on conversion events. This helps us to optimize ad campaigns by identifying which ads or channels are the most effective at driving conversions, and adjust strategies accordingly.
Audio Advertising
Digital audio advertising is becoming increasingly popular as consumers shift towards streaming music and podcasts on digital platforms rather than traditional radio. Ads can include audio ads that play before or during music or podcast content, sponsored segments within podcasts or radio shows, and other types of audio-based advertising.
Banner/Display Advertising
Often sold on a cost-per-thousand-impressions (CPM) basis, display advertising is the practice of advertising through visual display ads that appear on websites, apps, or other digital platforms. Ads can be in the form of static images, animated graphics, videos, or interactive elements such as surveys or quizzes.
Google Marketing Platform
Brings together a range of tools previously available as separate products, including Google Analytics, Campaign Manager 360, Display and Video 360, Serach Ads 360, and several others. This allows us to plan, buy, measure and optimize in one place.
Native Advertising
Native advertising is the practice of advertising content that is designed to blend in with the user experience of a particular platform or website, such that it looks and feels like a natural part of the content. Unlike traditional advertising, which is often disruptive or obtrusive to the user experience, native advertising aims to provide a more seamless and integrated experience for the user.
Over-the-Top (OTT) Advertising
OTT advertising is delivered through streaming video services that are accessed over the internet, rather than through traditional broadcast or cable television. OTT advertising is typically delivered through services such as Netflix, Hulu, Amazon Prime Video, or other streaming platforms that are accessed through smart TVs, streaming devices, or mobile devices.
Paid Search Advertising
Paid search advertising is the practice of placing ads within search engine result pages (SERPs). These ads are typically displayed above or below the organic search results, and are marked as “sponsored” or “ad” to indicate they are paid placements.
Paid search advertising is typically pay-per-click (PPC) model, meaning that advertisers only pay when a user clicks on their ad. Advertisers can bid on specific keywords or search terms that are relevant to their business, and their ads will be displayed when users search for those terms.
Programmatic Buying
The use of automated technology and algorithms to purchase and place digital advertising inventory in real time. Rather than relying solely on human negotiation and manual ad placements, programmatic buying uses data and algorithms to automate the ad buying process and optimize ad placements.
Programmatic buying can include a variety of different advertising channels, including display ads, video ads, social media ads, and native advertising.
Social Media Advertising
The practice of using social media platforms to promote a brand, product, or service through paid advertising. Social media advertising can take many different forms including sponsored content, influencer marketing, and more.
Video Advertising
Video advertising is the practice of using video content to promote a brand, product, or service through paid advertising. It can take many different forms, including pre-roll ads, in-stream ads, social media video ads, and more. Video advertising can be highly shareable, as users are more likely to share and engage with video content than with other types of ads.
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