Ad Frequency Benchmarks: How Often is Too Often?

Ad frequency is one of the most overlooked yet critical elements of successful advertising. Show your ad too few times, and you risk being forgotten. Show it too often, and you may annoy your audience.

September 11, 2026

New Path Digital vs. StackAdapt: Buying CTV Ads vs. Building a CTV Strategy

Learn the difference between buying connected TV ads on a platform vs. building a CTV strategy that drives measurable business growth.

January 27, 2026

OTT Advertising in the Triad: What Businesses Need to Know

If you’re a local business in Greensboro, High Point, or Winston-Salem, there’s a good chance your customers are no longer watching traditional broadcast or cable TV. They’re streaming their favorite shows on Hulu, Sling, YouTube TV, and more—often with ads. That’s where OTT (Over-the-Top) and CTV (Connected TV) advertising comes in. If you’re considering OTT…

November 22, 2025

How Local Brands Win with CTV and OTT Advertising

Learn how local & mid-size brands can win with OTT/CTV ads on any budget. Get tips on targeting, repurposing content & creating pro-quality videos.

November 20, 2025

Crack the CPM Code: Smarter Ads, Better ROI

Learn how to decode CPM (Cost Per Mille) to improve your ad performance and ROI. Discover what impacts CPM, when to use it, platform benchmarks, and expert tips to optimize your media strategy.

July 17, 2025

Aligning Ads with Marketing Goals: Smarter Digital Campaigns

Learn how to align ads with your overall marketing goals to maximize impact, optimize ad spend, and drive business growth effectively.

April 1, 2025

How Virtual Reality (VR) is Revolutionizing Marketing

Discover how Virtual Reality (VR) is transforming marketing with immersive experiences to captivate audiences and boost engagement for your brand.

March 19, 2025

Marketing Mix Distribution Strategy

Explore the key components of a successful marketing mix distribution strategy and learn how to effectively reach your target audience with optimized distribution channels.

January 15, 2025

2025 Checklist: Successful Digital Creative on Meta

Design digital creative that stands out on Meta platforms! Use this detailed checklist to craft engaging, high-performing content for ads and campaigns.

December 20, 2024

Video Ads That Convert: Boost Attention & Generate Leads

Learn how to create video ads that capture attention and drive conversions for law firms with expert tips on content, platforms, and legal compliance.

December 13, 2024

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