About Author
Devvkanth Musunuru is Senior Analytics Project Developer at New Path Digital, with a BSBA in Accounting and Finance and an MBA in Data Analytics. He helps businesses uncover actionable marketing insights by applying machine learning to break down silos between structured and unstructured data — working with NPD’s leadership and account teams to forecast trends, optimize campaigns, and inform strategic growth decisions. Devvkanth also serves as a Digital Marketing Volunteer with the Oppia Foundation, supporting global access to education.
