Do Great Work.
With Great People.
For Clients Who Care.
Who We Hire
Strategic Thinkers
You see the big picture and connect the dots others miss.
Creative Problem-Solvers
You don’t just spot issues — you solve them with style and smarts.
Data-Driven Doers
You trust the numbers, test your instincts, and optimize relentlessly.
Collaborative Pros
You’re as good at listening as you are at leading.
Curious Learners
You ask great questions and never stop growing.
Kind Humans
You value empathy, respect, and being good to work with.
Our Team
Chris Whitesell
President & Founder
With more than 20 years of experience in marketing, Chris leads the agency in developing and executing consumer-focused marketing …
Kelly Paul
Vice President Marketing Operations
A strategic marketing leader with more than two decades of experience, Kelly brings a deep background in communications across Pub…
Caitlyn Avery
Account Executive, Digital Content Manager
Caitlyn helps businesses and organizations grow by leading content marketing strategies that drive impressions, site visits, and c…
Devvkanth Musunuru
Senior Analytics Project Developer
Devvkanth helps businesses and organizations uncover hidden and actionable marketing and advertising insights in data by breaking …
Rakesh Siliveru
SEO Specialist
Rakesh helps businesses and organizations grow by researching, identifying, and implementing Search Engine Optimizations (SEO) tha…
Haritha Pinisetty
Ad Operations Specialist
Haritha helps brands and organizations drive measurable growth by building performance-focused media strategies across programmati…
Work You'll Be Proud Of
Personal Injury Local SEO Case Study: 30 Pages. 47 Cases. $432,610 in Value
A local SEO strategy built on 30 pages delivered 47 personal injury cases and $432,610 in value. Here’s what made the structure work.
549 Transactions. 2,000+ Tickets. One Season of Attribution That Changed Everything.
First-time attribution helped this sports team sell 2,000+ tickets through digital ads—and build a smarter, data-driven strategy for future seasons.
CTV Drives 82% Lift in Search Conversions—Here’s the Proof.
One simple media shift. 82% more conversions. Lower costs. This case study says it all.
167% Lift in Landing Page Conversion Rate
Industry: Commercial ServicesFocus: Paid Search Landing Page OptimizationGoal: Increase Conversions from Commercial Paid Search Traffic The Challenge A regional leader in commercial door solutions wanted to increase the effectiveness of their paid search landing page for potential commercial clients in the Charlotte and Greensboro markets. The original landing page was serviceable, but it primarily listed […]
How Influencer Marketing Turned Holiday Scrolls into Sales
See how a North Carolina tree farm boosted seasonal sales by 37% using influencer marketing and authentic video content. Real stories, real growth, repeatable results.
Law Firm Rejuvenates Recruitment Strategy: 4 New Hires and Soaring Engagement
Learn how a law firm revamped their recruitment strategy, boosting engagement by 83% and securing 4 new hires.
Unlocking 40% ROI Growth with Data-Driven Ad Optimization
Discover how data-driven optimization improved ad performance in this case study. Learn key strategies, insights, and results that drove measurable success.
Increased E-Commerce Sales by 37%
New Path Digital helped an online Christmas tree retailer surpass sales goals and create a blueprint for sustainable, scalable growth.
78% Increase in Landing Page Conversion Rate
When we observed that one of our clients’ advertising landing pages had a lower conversion rate than expected, we knew we needed to act quickly to improve results. So, we moved into a Growth Driven Design (GDD) Build Sprint to identify the best way to optimize the landing page to improve the conversion rate.