Reach the Right Households with Connected TV Advertising

Connected TV advertising at New Path Digital starts with a minimum investment of $5,000 per month. CPMs for high-quality premium inventory typically run around $25 — competitive for the level of targeting precision and brand-safe environments you’re getting. Because we go direct to inventory with no middlemen, more of your budget reaches real viewers rather than covering reseller margins. The exact investment depends on your target audience, geography, and campaign goals — book a free consultation and we’ll give you a clear picture of what it would take to reach your market.

Yes. Connected TV advertising is particularly effective for small and mid-sized businesses that need to reach specific households without paying for broad broadcast audiences. Home service companies, law firms, restaurants, medical practices, and regional brands all benefit from the ability to target by geography, demographics, and household behavior, putting your ad in front of the right viewer at the right moment, on the screen they’re actually watching

One of the most consistent results we see is improved paid search performance. When people see your brand on their TV screen through Connected TV advertising and then search for you later, they’re more likely to click your search ad and convert because the awareness was already built. We proved this with one client who saw an 82% lift in search conversions after adding Connected TV to their media mix. Beyond search lift, you can expect measurable reach among cord-cutters your other channels aren’t touching, completed view rates that signal real engagement, and full attribution reporting that connects streaming exposure to website visits and conversions. We track what matters — not just impressions

We can target by geography, demographics, interests, and even household behavior — ensuring your ads reach the right audience without wasted spend.

We’ve been running Connected TV advertising campaigns since the medium was in its infancy — which means we’ve seen what works and what doesn’t across every major platform and targeting approach. We go direct to inventory with no middlemen inflating your costs, and we interpret your data in plain language so you actually understand what your campaign is doing. We work with small and mid-sized businesses across the US, fully remote, which means you’re not limited to whoever happens to be local to you. For businesses in the Carolinas and the Southeast, we take it a step further — meeting in person whenever it adds value. And whether you need granular geo-targeting for a single market or broader household targeting across multiple regions, we build the strategy around your actual business goals

Yes. Connected TV advertising requires a video ad. But not having one isn’t a barrier. We produce streaming-ready creative for our clients at a very affordable cost, and we’ve done it for businesses of all sizes across home services, legal, hospitality, and more. The process is straightforward and won’t slow down your campaign launch. If you already have video assets, we’ll review them to make sure they meet platform specs and perform well in a streaming environment before we go live.

Traditional TV advertising has two problems most businesses eventually hit. First, cord-cutting means a growing portion of your audience has already left cable and broadcast entirely, and traditional TV ads simply don’t follow them. Second, traditional TV gives you almost no visibility into performance. You buy airtime, your ad runs, and you hope it worked. There’s little way to know who saw it, whether they visited your website, or whether it drove a single sale.

Connected TV advertising solves both. Your ads appear on the streaming platforms your audience actually uses — Hulu, Roku, Amazon Fire TV, and more — so you reach cord-cutters and cable subscribers alike. And because it’s digital at its core, every impression is trackable. You can see who saw your ad, how long they watched, whether they visited your site, and whether they converted. For small and mid-sized businesses, that kind of accountability changes everything about how you plan and optimize your media spend

Most campaigns can be up and running within just a few weeks once creative and targeting are finalized.

Yes. And this is where most agencies fall short. Attributing Connected TV ad exposure to real business outcomes requires combining multiple tracking methodologies. We use IP matching to connect household ad exposure to website visits, pixel-based tracking for web conversions, and server-side tagging to improve signal accuracy and reduce data loss from browser restrictions. For businesses that rely on phone calls such as home service companies and law firms, we tie call tracking into the attribution model as well. The result is a complete picture of what your Connected TV campaign is actually driving, not just how many people saw your ad.

We place ads across them all. These include platforms such as Hulu, Roku, Amazon Fire TV, Sling, and smart TVs, ensuring your message reaches viewers where they actually stream.