Case Studies

Results-Obsessed. Data-Led. Relentlessly Strategic.

Law Firm Recruiting Success

Law Firm Rejuvenates Recruitment Strategy: 4 New Hires and Soaring Engagement

Learn how a law firm revamped their recruitment strategy, boosting engagement by 83% and securing 4 new hires.
Data Optimization

Unlocking 40% ROI Growth with Data-Driven Ad Optimization

Discover how data-driven optimization improved ad performance in this case study. Learn key strategies, insights, and results that drove measurable success.
E-Commerce Sales Increase

Increased E-Commerce Sales by 37%

New Path Digital helped an online Christmas tree retailer surpass sales goals and create a blueprint for sustainable, scalable growth.
CRO 78%

78% Increase in Landing Page Conversion Rate

When we observed that one of our clients’ advertising landing pages had a lower conversion rate than expected, we knew we needed to act quickly to improve results. So, we moved into a Growth Driven Design (GDD) Build Sprint to identify the best way to optimize the landing page to improve the conversion rate.
Media Mix Modeling

24.5% Increase in ROAS for Law Firm with Media Mix Modeling

By leveraging media mix modeling, New Path Digital increased ROAS for a regional law firm by 24%.
E-Commerce Growth

58% Growth Unlocked: How New Path Digital Supercharged Organic Site Traffic for E-Commerce Client

Discover how New Path Digital supercharged organic traffic by 58% for an e-commerce client. Learn key strategies that drove this impressive SEO growth!
Click Fraud

How a Law Firm Saved More Than $89,000 in Ad Click Fraud

Click fraud happens when any person or computer program repeatedly clicks on a pay-per-click (PPC) ad to generate fraudulent charges to the advertiser.
Direct Sales Prospects

96% Increase in Direct Sale Prospects with Managed Data Warehousing

A Medicare Advantage provider faced a major challenge in enrolling members within a limited time frame of only 54 days. With a short window to attract and retain members, the provider needed to effectively monitor brand interest and advertising metrics to predict and optimize lead generation.
Conversion Rate Optimization

75% Increase in Lead Generation for University

Colleges and universities are seeking innovative strategies to generate quality leads and attract prospective students.
Caseload Growth

Digital Advertising Leads to 26% Growth in Law Firm Caseload

With competition for clients fierce among North Carolina law firms, our client’s investments in traditional marketing had reached peak performance and, as a result, their weekly caseload flattened. They turned to us to identify strategic digital marketing initiatives that could generate more clients.
Graphic of person with oversized mobile phone with different digital ad types shown.

137% CTR Increase: How Paid Search Fueled Regional Expansion for a Service Business

A service business partnered with New Path Digital to expand regionally through targeted Paid Search (PPC) campaigns, achieving significant growth and new business opportunities.
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