Most PPC agencies charge either a percentage of ad spend (typically 10-20%) or a flat monthly retainer. New Path Digital structures fees around your goals and budget — we will tell you exactly what to expect before any work begins. There are no hidden fees, no markups on your ad spend, and no lock-in contracts. What you see is what you pay.

It depends on your industry and goals. In competitive Charlotte verticals — legal, healthcare, and financial services — CPCs can range from $8 to $20 or more per click, so a meaningful test budget typically starts at $1,500-$3,000 per month in ad spend. We will give you an honest projection of what your budget can realistically achieve before you commit a dollar.

Google Ads can generate leads within 24-72 hours of a campaign going live. However, the first 30-60 days are an optimization period — Google’s algorithm learns from your campaign data, and we refine bids, audiences, and ad copy. Expect meaningful performance data within 30 days and a well-optimized campaign by month two or three.

Google Search Ads win for high-intent demand — people already searching for what you offer. Meta and Instagram Ads excel at building awareness and targeting specific demographics, like reaching Charlotte homeowners in Ballantyne or young professionals in South End. Most Charlotte businesses benefit from both; we recommend the right mix based on your vertical, budget, and goals.

Average ROAS for Google Search campaigns nationally is approximately 5.17:1. Charlotte businesses in home services and retail can often exceed that. Legal and financial services see lower ROAS ratios but higher absolute revenue per conversion. We benchmark your campaigns against NPD industry data and set ROAS targets before spending any of your ad budget.

Yes. Sending paid traffic to your homepage is one of the most common ways Charlotte businesses waste ad spend. We build or optimize dedicated landing pages aligned to each campaign’s intent — specific offer, clear CTA, fast load speed. Our clients have seen a 167% lift in landing page conversion rate, which directly improves cost per lead and overall ROAS.

We install and verify Google Tag Manager, Google Ads conversion tracking, and GA4 event tracking on every client account. This captures phone calls, form fills, chat interactions, purchases, and any other action that matters to your business. We connect conversion data to your campaigns so Smart Bidding optimizes toward real revenue outcomes, not just clicks.

Yes. Our free PPC audit reviews your existing Google Ads or Meta account for wasted spend, poor Quality Scores, missing negative keywords, weak ad copy, and conversion tracking gaps. For businesses without active campaigns, we provide a competitive landscape snapshot and recommended strategy. Schedule at meetings.hubspot.com/nosh-jones.

The most common culprits in underperforming Charlotte campaigns are: broad match keywords without proper negatives, no conversion tracking so Google optimizes for clicks not customers, weak ad copy with low Quality Scores driving up CPCs, and landing pages that do not match ad intent. Our free audit identifies exactly what is broken and how to fix it.

No. New Path Digital does not require long-term PPC contracts. We believe the best retention is performance. Month-to-month agreements are standard for most clients. We ask for a 90-day ramp period to gather enough data to optimize effectively. After that, you stay because results justify it, not because a contract forces it.

No reputable PPC agency guarantees specific lead volumes — too many variables are outside any agency’s control. What we do guarantee: transparent reporting, proactive optimization every month, honest benchmarks before you spend, and a partner who flags problems immediately rather than hiding behind vanity metrics. That accountability is our guarantee.