paid search management and PPC Services
Turn Your PPC Spend into Revenue
Whether you run the marketing or run the business, you want paid search that’s worth the spend. We bring the science of the data and the art of knowing your customer to help ambitious businesses grow.
Sound familiar?
Pick your problem. See how we fix it.
Over two decades of paid search management experience on our team, pointed at the problems that cost you the most.
The problem
Acquisition costs keep rising
You’re paying more to bring in the same amount of business, and the margin on every new customer keeps shrinking.
How we fix it
It’s usually wasted search terms, targeting that’s too broad or weak conversion signals pushing budget toward the wrong clicks. Under our PPC management, we tighten search terms, test ads and landing pages, rework bidding and move budget toward what brings in high-value customers.
The problem
Lead quality is getting worse
More forms are coming in, but fewer of them turn into real customers.
How we fix it
Most campaigns are set up to chase any form fill. We connect your CRM so Google learns which leads actually become customers, cut the searches that bring in tire-kickers and make the landing page do some qualifying.
The problem
Growth has plateaued
You spend more and nothing changes. What got you here won’t get you into the next market.
How we fix it
We look for the searches, services, and markets you’re not reaching yet, then build them out on purpose instead of pouring more budget into the same campaigns.
The problem
Reporting stops at the lead
You can see clicks and forms, but not which ads brought in customers and revenue.
How we fix it
We connect your ads to your CRM, call tracking, and sales data as part of our PPC management services, so you see cost per customer and revenue, not just cost per lead.
What’s included
Ongoing paid search management services
Search, Local Services, and Google Business Profile ads
Keywords, ads, locations and budget across Search, Local Services Ads and your Google Business Profile, so you show up everywhere a qualified customer is looking.
Shopping ads
Product feeds and bidding for Shopping and Performance Max, so your best-margin products get the visibility and budget they deserve.
Media buying and budget management
Budget moves with opportunity, lead value and capacity in each location, toward what brings in qualified results and away from what doesn’t.
Landing pages and conversion rates
Pages that match what people searched for, with ongoing tests on layout, offers and forms so more clicks become customers.
Conversion tracking and reporting
Calls, forms, sales stages and revenue connected to your campaigns as part of our paid search management services, with clear reporting on what’s working and why.
New market expansion
As you grow into new areas, we build out the targeting and budget so growth is deliberate, not an existing campaign stretched too thin.
See what your account is missing. Start with a free PPC audit. No obligation, and you keep the findings.
Partnering with regional favorites to national brands
Paid Search Client results
Grow like our clients.
COMMERCIAL SERVICES · LANDING PAGE CONVERSION
167%
growth in conversion rate
We tested a new landing page on a paid search segment in Charlotte and Greensboro. In 30 days, conversion rate jumped and cost per conversion fell.
Home services · Market expansion
4x
growth in market size
Paid search campaigns rebuilt around intent, geography and real dispatch capacity took a single-location door company to four locations.
Measurement
Connect campaigns to sales and revenue.
Leads are only the start. We optimize toward qualified opportunities, customers and revenue, not just form fills.
We check the tracking first
Broken tags, duplicate conversions and missing offline sales are common. We fix them before Google and Microsoft start bidding on bad signals.
We connect ads to your sales data
Your CRM, call tracking and sales data, linked back to the campaigns that drove them.
We report on what you care about
Cost per qualified opportunity, cost per signed case or booked job, and return on ad spend measured against revenue.
Why New Path Digital
A team that sticks with you.
Specialists who stay on your account
The people who plan your strategy stay involved in the decisions. You’re not handed off.
Partnerships that last 7.5 years on average
Your strategy grows as your goals, budget and markets change.
Business results come first
We report on signed cases, booked jobs and revenue, not cheap form fills.
No competitor conflicts
We don’t work with your direct competitors in the same market.
Industries
Paid search advertising built for your industry
Law firms
Google ads spend follows the practice areas and locations that turn into signed cases, not just submitted forms.
Higher education
Paid search reporting connects inquiries to applications and enrollments, so budget goes to programs with real demand.
Home services
Call tracking shows which paid search campaigns produce booked, paid work, so spend goes to the best services and ZIP codes.
Your free PPC audit
From audit request to clear priorities
Start with context
Tell us what’s not working and what you want to grow.
Account review
We dig into your account, tracking, targeting and spend.
Findings
We walk you through the priorities, in plain numbers.
What we look at
No obligation. You keep the findings.
- Account structure and wasted spend
- Conversion tracking and offline sales
- Targeting, bidding and budgets
- Landing page gaps
Book your free PPC audit
No obligation, and you keep the findings.
★★★★★
“NPD was very transparent with the analytics and always made small but meaningful optimizations.”
Adam Landreth · Wake Forest University School of Law
FAQ
PPC management and paid search agency questions, answered
What does a PPC management agency actually do?
We manage your Google Ads and Microsoft Advertising, from keyword strategy and bidding through conversion tracking and landing pages.
What happens during the free PPC audit?
We review your account structure, conversion tracking, targeting and spend, then walk you through the priorities. No obligation, and you keep the findings.
What kind of business is a good fit for New Path Digital’s PPC services?
We work best with established businesses, generally earning $5M-$50M+ in annual revenue, with a paid search budget of at least $5,000 a month.
How long does it take to see results?
Campaigns can produce leads within days. The bigger gains come as we test, learn and move budget toward what turns into customers.
Who owns the advertising account and data?
You do. Your ad accounts and data always stay in your name!
Does New Path Digital offer paid search services for North Carolina cities?
Yes! While we’re a national agency, some of our longest partnerships have been with businesses down the road from our office (three have been with us from the very start!). Specifically, we offer: PPC for Charlotte businesses, PPC for Greensboro businesses, PPC for Raleigh businesses, and more local North Carolina paid search management.