Most Raleigh businesses pay $1,000 to $3,000 per month for organic social media management on two or three platforms. Full-service packages including paid social management typically run $2,500 to $5,000 or more monthly. Ad spend is always separate and never marked up. New Path Digital offers transparent, flexible pricing with no long-term contracts — and a free strategy call to scope the right fit.

It depends on your audience. Research Triangle B2B companies should prioritize LinkedIn. Raleigh restaurants, retail, and lifestyle brands perform best on Instagram and Facebook. Businesses targeting students and young professionals should consider TikTok. We help Raleigh clients identify the highest-return platforms for their specific category and budget — so you are not spreading resources thin across channels that do not perform.

Organic social is content you post without paying for distribution — it reaches your existing followers and anyone who shares it. Paid social puts your content or ads in front of targeted audiences beyond your followers, using platform advertising budgets. Both are important: organic builds trust and community; paid scales your reach. New Path Digital runs both as an integrated strategy for Raleigh clients.

Yes. New Path Digital handles full content creation for Raleigh clients — written copy, designed graphics, and short-form video concepts. All content is original, on-brand, and reviewed by your team before publishing. We never use generic templates or stock-photo filler. Content is developed around your brand voice, your Raleigh market positioning, and the specific audience on each platform.

Publishing frequency depends on your platform mix and engagement goals. A typical Raleigh client on a two-platform strategy might receive 12 to 20 posts per month. Higher-volume plans include daily posting or Stories content. We recommend frequency based on what actually drives engagement in your category — not arbitrary post counts. Quality and consistency matter more than volume alone.

Yes. New Path Digital manages paid campaigns on Meta (Facebook and Instagram), LinkedIn, and TikTok for Raleigh clients. We build the audiences, write the ad creative, set up campaigns, and optimize weekly against real performance data. Ad spend goes directly to the platform — we never mark it up. Paid management is available as a standalone service or bundled with organic.

We track metrics tied to your actual business goals — not vanity numbers. For Raleigh clients that means website traffic from social, leads generated, cost per lead or result, conversion rates, and revenue influenced by social channels. We deliver plain-English monthly reports that show what is working and what we are adjusting. You will always know your return on every dollar invested.

Paid social campaigns can generate leads and traffic within the first few weeks. Organic social is a longer play — expect meaningful audience growth and engagement improvement within 60 to 90 days of consistent, strategic execution. Building a genuine Raleigh social presence takes time, but the compounding returns are significant. We set honest expectations at the start of every engagement.

Yes. Community management is included in New Path Digital full-service plans. We monitor comments, respond to questions and reviews, manage direct messages, and flag any issues that need your direct attention. Active community management is one of the highest-ROI activities in social media — it builds trust, generates word-of-mouth, and turns followers into real Raleigh customers.

Absolutely. We work within your existing brand guidelines — voice, colors, fonts, messaging pillars. If your brand guidelines are underdeveloped, we can help sharpen them as part of the engagement. Our goal is to sound like you at your best, consistently, across every platform. Raleigh businesses with established brands see faster results because the trust foundation is already in place.

Yes. New Path Digital identifies and vets Raleigh-area creators and micro-influencers aligned with your brand, manages outreach and partnership agreements, and structures campaigns to generate authentic content and measurable reach. We focus on real local voices — Raleigh food bloggers, fitness creators, lifestyle accounts — not national influencers with no local connection. Authentic local content converts better in a relationship-driven market like Raleigh.

We do not guarantee specific follower numbers — and any agency that does is selling you a metric that does not translate to business results. What we do guarantee is a strategic approach grounded in data, consistent quality execution, and transparent reporting on the metrics that matter. Raleigh clients who follow our recommendations consistently see meaningful audience and engagement growth over time.