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Tag: Cookies

Cookieless Advertising Strategies: Pros and Cons

In this comprehensive blog post, we’ll delve into the pros and cons of cookieless advertising strategies, exploring their implications for marketers and businesses alike. Discover the pros and cons of cookieless advertising strategies and chart a new path forward with New Path Digital.

April 2, 2024
Contextual Targeting: Effective Advertising without Cookies

As the digital marketing industry adapts to a cookieless future, contextual targeting is poised to play a crucial role in delivering targeted and personalized ads to consumers. Read on!

February 1, 2024
Preparing for a Cookieless Future Part 2: Google Topics API

Google Topics API is a new system for interest-based advertising that aligns with the Privacy Sandbox initiative. This is a collection of technologies that protect users’ privacy online while providing companies with the digital tools they need to reach the right audience and build a thriving business.

February 25, 2022
Third-Party Cookies Crumb to an End

For years, brands have been using cookies to track website visitors, collect data that helps target ads to the right audience, and improve the user experience.

May 21, 2021