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Cookieless Advertising Strategies: Pros and Cons
In this comprehensive blog post, we’ll delve into the pros and cons of cookieless advertising strategies, exploring their implications for marketers and businesses alike. Discover the pros and cons of cookieless advertising strategies and chart a new path forward with New Path Digital.
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Contextual Targeting: Effective Advertising without Cookies
As the digital marketing industry adapts to a cookieless future, contextual targeting is poised to play a crucial role in delivering targeted and personalized ads to consumers. Read on!
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Preparing for a Cookieless Future Part 2: Google Topics API
Google Topics API is a new system for interest-based advertising that aligns with the Privacy Sandbox initiative. This is a collection of technologies that protect users’ privacy online while providing companies with the digital tools they need to reach the right audience and build a thriving business.
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Third-Party Cookies Crumb to an End
For years, brands have been using cookies to track website visitors, collect data that helps target ads to the right audience, and improve the user experience.
We got your back. To the future.