BSBA Accounting and Finance | MBA Data Analytics
Devvkanth helps businesses and organizations uncover hidden and actionable marketing and advertising insights in data by breaking down silos between structured and unstructured data through the use of machine learning technologies.
A strategic Analytics Project Developer, Devvkanth works closely with New Path Digital’s leadership team and account executives to forecast marketing trends, optimize marketing and advertising campaigns, and share recommendations that lead to strategic business growth.
Committed to providing access to education for all people, regardless of their situation, Devvkanth serves as a Digital Marketing Volunteer in support of the Oppia Foundation.
You can connect digitally with Devvkanth on LinkedIn.
About Author
Caitlyn Avery is an Account Executive at New Path Digital with an MBA in Business Analytics and more than six years of experience leading content marketing strategies that drive impressions, site visits, and conversions. She manages the development and execution of content across email, blogs, landing pages, websites, and social media, working closely with clients to align marketing initiatives with broader business goals and deliver measurable results across both organic and paid channels. Blending creative vision with analytical focus, Caitlyn manages the development and execution of content across email, blogs, landing pages, websites, and social media. As an account executive, she collaborates closely with clients to align marketing initiatives with broader business goals, ensuring that each campaign reflects their brand voice and delivers measurable results. With over six years of experience, she brings a results-driven approach to both organic and paid content, always aiming to maximize performance and impact.
