Haritha helps brands and organizations drive measurable growth by building performance-focused media strategies across programmatic and paid social ecosystems. With 9+ years of experience managing full-funnel campaigns across the US, UK, Middle East, and APAC markets, she specializes in translating business objectives into scalable media execution.
A strategic Programmatic & Social Specialist, Haritha works closely with leadership teams and cross-functional stakeholders to optimize campaign performance, improve operational efficiency, and forecast budget pacing. She can work on campaign trafficking, reporting, and optimization.
About Author
Caitlyn Avery is an Account Executive at New Path Digital with an MBA in Business Analytics and more than six years of experience leading content marketing strategies that drive impressions, site visits, and conversions. She manages the development and execution of content across email, blogs, landing pages, websites, and social media, working closely with clients to align marketing initiatives with broader business goals and deliver measurable results across both organic and paid channels. Blending creative vision with analytical focus, Caitlyn manages the development and execution of content across email, blogs, landing pages, websites, and social media. As an account executive, she collaborates closely with clients to align marketing initiatives with broader business goals, ensuring that each campaign reflects their brand voice and delivers measurable results. With over six years of experience, she brings a results-driven approach to both organic and paid content, always aiming to maximize performance and impact.
