Mary helps businesses and organizations grow by turning integrated marketing strategies across channels into results they can see – driving more leads, more customers, and long-term growth.
As New Path’s paid search expert, she brings five years of experience optimizing and scaling millions in ad spend for both emerging and nationally recognized brands, building strategies around each business’s unique goals and bottom line. She also works closely with AI tools to develop new ways of acting on marketing data.
Mary is also an avid Ultimate Frisbee player, having won two gold medals on U.S. National Teams and helped coach the UNC Women’s Ultimate team to back-to-back college championships.
About Author
Caitlyn Avery is an Account Executive at New Path Digital with an MBA in Business Analytics and more than six years of experience leading content marketing strategies that drive impressions, site visits, and conversions. She manages the development and execution of content across email, blogs, landing pages, websites, and social media, working closely with clients to align marketing initiatives with broader business goals and deliver measurable results across both organic and paid channels. Blending creative vision with analytical focus, Caitlyn manages the development and execution of content across email, blogs, landing pages, websites, and social media. As an account executive, she collaborates closely with clients to align marketing initiatives with broader business goals, ensuring that each campaign reflects their brand voice and delivers measurable results. With over six years of experience, she brings a results-driven approach to both organic and paid content, always aiming to maximize performance and impact.
