Category: AI-Assisted Advertising

The rapid rise in streaming services and viewership is changing how brands advertise to potential customers.

Television viewing habits have changed a lot over the past decade as cable television providers have slowly been losing subscribers to internet-based streaming services such as Netflix, Hulu, Disney Plus, YouTube TV, and more.

While Apple and Google’s elimination of third-party cookies has given marketers, ad tech firms, and developers angst, it’s been evident for years that cookies and cross-site tracking have become an issue.

As machine learning and artificial intelligence technology continues to advance,  programmatic media buying is an essential key