We got your back. To the future.

Media Planning Tool

Whether you’re launching a new campaign or looking to fine-tune an existing strategy, our Media Planning Tool is here to simplify the process. It’s designed to help you align your goals, audiences, and budgets in a way that actually makes sense: no guesswork, just clear guidance and actionable insights.

NPD Graphics 007

Note: This dashboard is optimized for desktop use and may not render properly on smaller screens or mobile devices.

How to Use This Media Planning Tool

Filters

You can segment your Media Planning parameters by using any combination of these filters:

  • State:
    Choose a US State to localize your search (excludes Alaska and Puerto Rico).
  • DMA:
    Select a Designated Market Area (where data is available).
  • County / Zip Code:
    Drill down further into sub-regions for precise targeting.
  • Age Group:
    Define your audience’s age range.
  • Gender:
    Filter results by male, female, or all.

Inputs

  • Reach (%):
    The percentage of the selected target population you aim to reach.
  • Frequency (#):
    How many times your ad is expected to be seen by the same individual.
  • CPM ($):
    Your estimated Cost-per-Thousand Impressions.

Want to learn more about CPM and why it matters? Check out our CPM explainer article.

Outputs

  • Population Size:
    Total people in the selected geography.
  • Target Population:
    Adjusted for your demographic filters.
  • Target Impressions:
    Total impressions based on reach and frequency.
  • Estimated Budget:
    The projected spend based on your CPM input.

Data Source

  • We use the American Community Survey (ACS) 2023: 5-Year Estimates Subject Tables.
  • The table utilized is S0101 | Age and Sex, which provides detailed breakdowns by geography, age group, and gender.
  • DMA-level data is not available for the following U.S. Territories and states.
    • Alaska
    • Puerto Rico
  • All demographic and population estimates are derived from the U.S. Census Bureau.
contact-center-aligned-img

Let Us Help You Grow Your Business

Schedule a Free Consultation