Video Transcript of What the Friction* Video with Kelly Paul.
Introduction to OTT Advertising
Did you know that advertising on streaming services, over-the-top advertising, is what we call it, can be more cost-effective than traditional TV advertising? We’re talking OTT advertising on this episode of What the Friction.
Why OTT Advertising is More Cost-Effective
So why is advertising on streaming services more cost-effective? Because OTT ads allow for more targeted campaigns that can lead to a higher return on investment.
Targeted Campaigns vs. Traditional TV
Unlike traditional TV ads, which cast a wide net, OTT advertising offers precise audience targeting. You can target demographics, interest, behavior, and even purchase history. This ensures your ads are seen by people most likely to be interested in what you have to offer.
Additional Benefits of OTT
Streaming viewers choose what they want to watch, which means they’re more likely to pay attention to the ads shown during breaks. Businesses can also create ads tailored to their audience, with formats ranging from short video clips to interactive experiences.
Real-Time Tracking and Optimization
With OTT advertising, businesses can track campaign performance in real time and use that data to optimize for improved results.
How to Advertise on OTT Platforms
You can buy directly, but that requires a much larger budget. Another option is buying through companies that manage space across multiple platforms—for example, a digital marketing agency.
Benefits of Working with an Agency
One benefit of working with an agency is access to a team of experienced individuals in strategy, media buying, and creative development.
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