Transcript of What the Friction* Video with Kelly Paul.
When Forms Drive Users Away
Have you ever been on a web page and seen a form with so many questions that you’re like, there is no way I’m going to do that. We’re talking form length today on today’s episode of What the Friction. Now, if a form looks too long or too difficult to complete, your users will abandon the form and your website.
The Risk of Negative Impressions
Not only that, they’ll form a negative impression of a brand if they have a bad experience with its forms.
How Many Fields Are Too Many?
So how many form fields are too many? Well, if your user sees your form and thinks, that’s going to be a lot of work, and remember our attention spans are less than six seconds, or this is going to require way too much thinking.
The Exchange of Value
Or yeah, they’re asking for more than I’m getting in return. Then you need to shorten your forms.
Practical Tips to Shorten Forms
So how do you do that? Don’t ask for information that you do not need. Hide fields that aren’t relevant and make sure your form is visually appealing and easy to use.
Final Call to Action
Follow us here to learn more tips on how you can remove friction from your digital marketing and grow your business.
