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Marketing Glossary Competitive Analysis That Turns Insight Into Advantage
With New Path Digital’s competitive analysis, we don’t just show you what the competitor is doing, we help you outperform them, strategically and sustainably.
Book a Competitive Analysis Consultation
Know the Field. Then Take the Lead.
Know Where Others are Winning
Improve Your Messaging, Targeting & Media Strategy.
Build a Truly Distinct Position
What You Get with New Path Digital
Competitive Landscape Mapping
We analyze the key players in your space, including positioning, performance, messaging, and audience appeal.
Digital Strategy Audits
From paid search and social to SEO and content, we dig into how your competitors are showing up online, and what it’s costing them.
Brand & Messaging Analysis
We decode how your competitors are positioning themselves, and help you carve out a clever, stronger message.
Gap & Opportunity Identification
We find the blind spots in the market, in the message, and in the execution. Then we show you where your next move should be.
Strategic Recommendations
You don’t just get data, you get a path forward. We translate competitor insights into action steps across marketing, sales, and brand.
Turn Competitive Insights Into Growth.
Consultation with experienced professionals includes:
- An Audit of Your Marketing Performance
- Discussion of Your Business Challenges and Marketing Goals
- Insights into Your Marketing Performance
Why New Path?
Serious Strategy
Results-oriented plans.
Proactive Partnership
We anticipate opportunities.
Data-Fueled Growth
We make decisions on insights, not hunches.
Streamlined Processes
Efficient process to maximize results.
Frictionless Marketing
We remove marketing roadblocks.
This Is For You If…
- Lack Competitor Insight
- Generic Brand
- You’re Getting Outpaced
- You Have Insights, But…
The Problem
You don’t actually know what your competitors are doing.
Our Fix
We break it down—messaging, media spend, SEO plays, creative strategy. We show you what they’re doing and what it means.
The Problem
Your brand sounds like everyone else.
Our Fix
We identify the messaging gaps and audience whitespace, then help you develop a position that cuts through the noise.
The Problem
You’re getting outpaced in digital channels.
Our Fix
We dig into your competitors’ search rankings, content, and ad strategy, and build a plan to close the gaps and outmaneuver them.
The Problem
You don’t know how to turn competitive insight into action.
Our Fix
That’s where we shine. You get strategy-ready analysis, not a spreadsheet. Every insight comes with a recommended next move.
Know the Field. Win the Game.
Chosen By Companies That
Demand Performance
Proven Results
How Influencer Marketing Turned Holiday Scrolls into Sales
Law Firm Rejuvenates Recruitment Strategy: 4 New Hires and Soaring Engagement
Unlocking 40% ROI Growth with Data-Driven Ad Optimization
Increased E-Commerce Sales by 37%
78% Increase in Landing Page Conversion Rate
24.5% Increase in ROAS for Law Firm with Media Mix Modeling
Stop Guessing and Start Growing.
We offer strategic marketing planning — no templates, no fluff.
FAQs
What is competitive analysis and why is it important for marketing strategy?
Competitive analysis is the process of evaluating your competitors’ strategies, messaging, digital presence, and market positioning to gain actionable insights. At New Path Digital, we use competitive intelligence to help you sharpen your positioning, improve campaign performance, and find growth opportunities others miss.
What do I get from a competitive analysis engagement with New Path Digital?
You’ll receive a full landscape report, including competitor positioning, SEO/SEM strategy, paid media insights, audience overlap, content breakdowns, and strategic recommendations. Most importantly, you’ll know exactly how to use that data to improve your own marketing.
How is New Path Digital’s approach to competitive analysis different?
We don’t just benchmark — we strategize. Our analysis is built to support real decisions: launching, repositioning, messaging, channel investment, and more. You’ll get clarity, not clutter.
Can competitive analysis help with a new product or service launch?
Absolutely. Knowing how competitors are positioned — and where gaps exist — helps you enter the market with confidence. Our team builds strategic guidance to ensure your launch lands with impact and avoids “me-too” messaging.
Do you track competitors’ digital strategies?
Yes. We audit SEO performance, paid media spend, ad creative, messaging, and content output — and turn that into insight you can act on. You’ll know exactly where competitors are investing — and how to outperform them.
