website design and development services
Website Design and Development Where Art Meets Science
A website that looks like you, loads fast, ranks in search and turns visitors into customers. Thoughtful design and clean code, built for the growth you’re planning.
Sound familiar?
Pick your problem. See how we fix it.
A website should be the hardest-working part of your marketing. If yours isn’t, it’s usually one of these four.
The problem
Plenty of visitors, not enough leads
The traffic shows up. The calls and form fills don’t.
How we fix it
Pretty isn’t the same as persuasive. We walk the path your visitors take, shorten the forms, sharpen the calls to action and test what changes, so more visits turn into conversations.
The problem
Your site feels slow
It crawls on a phone, and visitors don’t wait around.
How we fix it
We build fast from the start and check every screen size before launch. Speed, mobile and accessibility are in the plan from day one, not a cleanup job the week before go-live.
The problem
People can’t find you on Google
A beautiful site nobody finds is a very nice secret.
How we fix it
We build SEO and AEO into the structure from day one: site architecture, on-page tags, speed and schema. That way search engines and AI answers can actually find and understand you.
The problem
Your site hasn’t kept up with your business
You’ve grown, added services, changed who you sell to. The site still tells the old story.
How we fix it
We rebuild around where the business is headed, on a flexible platform that grows with you, so new pages and features don’t mean starting over.
What’s included
Website design and development, start to finish
Strategic website design
Design that reflects your brand, speaks to your audience and guides people to act. It starts from strategy, not guesswork.
Custom website development
From CMS builds to complex integrations, clean code built to scale and to perform.
Mobile and UX optimization
Speed, responsiveness and accessibility, so the site works on every device and screen size.
SEO and AEO built in
Site architecture, on-page tags, speed and schema set up for search engines and AI answers from the first wireframe.
Conversion-focused enhancements
Clearer calls to action, a smoother path to the form, and forms people actually finish.
Testing and ongoing improvement
After launch we watch what visitors actually do, test improvements and keep the site moving as your business changes.
See where AI names you today. Start with a free discovery call, no obligation.
Partnering with regional favorites to national brands
Client results
Grow like our clients.
COMMERCIAL SERVICES · LANDING PAGE
167%
lift in webpage conversion rate
We rewrote a page focused on features to focus on facility manager pain points, who want fast service and less downtime. Cost per conversion fell 52%.
LAW FIRM · LOCAL SEO
$432k
estimated won case value in 5 months
Outranked in five cities, the firm got a dedicated location webpage hub for each, tracked from form submission to signed case in its CRM.
- 95%of partnerships continue past year one
- 7.5 yrsaverage client partnership
- 11 yrslongest client partnership
Measurement
Connect campaigns to sales and revenue.
Leads are only the start. We optimize toward qualified opportunities, customers and revenue, not just form fills.
We check the tracking first
Broken tags, duplicate conversions and missing offline sales are common. We fix them before Google and Microsoft start bidding on bad signals.
We connect ads to your sales data
Your CRM, call tracking and sales data, linked back to the campaigns that drove them.
We report on what you care about
Cost per qualified opportunity, cost per signed case or booked job, and return on ad spend measured against revenue.
Why New Path Digital
A team that sticks with you.
Specialists who stay on your account
The people who plan your campaigns also watch them. You’re not handed off.
Partnerships that last 7.5 years on average
Your plan grows as your markets, budget and goals change.
Business results come first
We report on the outcomes that matter to your business, not just impressions and views.
No competitor conflicts
We don’t work with your direct competitors in the same market.
Industries
Website design and development built for your industry.
Law firms
Location pages and intake paths that turn local searches into consultations, tracked to signed cases.
Higher education
Landing pages built around what prospective students look for, measured toward inquiries and applications.
Home services
Fast, mobile-first sites and webpages that turn nearby searches into booked jobs.
Your free marketing audit
From audit request to clear priorities
Start with context
Tell us what’s not working and what you want to grow.
Account review
We dig into your account, tracking, targeting and spend.
Findings
We walk you through the priorities, in plain numbers.
What we look at
No obligation. You keep the findings.
- Account structure and wasted spend
- Conversion tracking and offline sales
- Targeting, bidding and budgets
- Landing page gaps
Book your discovery call
See what it’s like to have us in your corner.
★★★★★
“You’ve taken us down many paths, but you’ve never taken us down a wrong path.”
Trent Cockerham · CEO, Hospice of he piedmont
FAQ
Website design and development questions, answered.
What’s included in your website design and development services?
Design, development, mobile optimization and SEO and AEO architecture, planned together as one project. The goal is a site that loads fast, ranks in search, works on every screen and gets people to act.
Can a well-built website improve search visibility and rankings?
Yes. A strategically built site is the foundation for search performance. We shape site structure, metadata, speed, mobile experience and content architecture so you show up where it matters.
How is New Path Digital’s approach to website design and development different?
Our team combines CMO-level marketing strategy with front-end and back-end developers, and we work right alongside yours. The goal is a site that performs, scales and looks like you long after launch.
Will my new website work for both visitors and search engines?
Yes. We build for people and for search: clear UX, mobile-first design, fast load times, semantic structure and SEO and AEO built in. Visitors find what they need, and search engines find you.
What’s the ROI of investing in website design and development?
A well-built site pays off in more leads, stronger trust, better search performance and easier sales conversations. Our clients use their sites to win more deals and simplify the customer journey as they grow.