Increased E-Commerce Sales by 37%

Background

A leading online Christmas tree and greenery retailer partnered with New Path Digital to enhance their digital marketing strategy. Their 2024 goals included:

• Growing e-commerce sales by 20%
• Increasing sales conversion rates by 5%
• Expanding greenery sales
• Building a library of user-generated content (UGC)

With a mix of website optimization, email marketing, and social media strategies, New Path Digital helped them exceed every goal.

The Challenge

Despite strong seasonal demand, the retailer faced several challenges:

• Inconsistent online sales growth
• Limited brand awareness outside their core audience
• A need to boost engagement through email and social media

New Path Digital was brought in to develop a comprehensive marketing strategy that would drive measurable growth.

Our Approach

1. Website Optimization & Conversion Improvements

• • Enhanced product pages and checkout experience
  • Improved site speed and navigation to reduce drop-off rates
  • Result: Conversion rate increased by 63%

2. Email Marketing Campaigns

• • Created targeted, high-converting email campaigns
  • Optimized send times and subject lines for higher engagement
  • Key results:
    • 71% increase in email-driven sales

3. Influencer & Social Media Strategy

• • Partnered with 29 influencers, producing 39 videos
  • Achieved ~200,000 impressions and $7,500 Earned Media Value (EMV)
  • Social sales skyrocketed:
    • +5,000% increase in sales from social
    • +439% increase in sessions from social

4. Paid Advertising Expansion

• • Leveraged Meta Ads to reach new customers
  • Implemented retargeting campaigns to convert high-intent visitors
  • Result: Higher brand visibility and increased sales

The Results

The online retailer exceeded every major goal:

✅ 37% increase in total sales (goal was 20%)
✅ 63% boost in conversion rates (goal was 5%)
✅ 64% increase in wreath sales, 30% in garlands
✅ 130% increase in organic sales
✅ Achieved a fully owned library of 39 UGC videos

Through performance-driven marketing strategies and e-commerce essentials, New Path Digital helped this Christmas tree retailer surpass expectations, creating a scalable foundation for future growth.