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Category: Tech-Forward Development

  • Empowering Non-Technical Teams with Marketing Insights

    Empowering Non-Technical Teams with Marketing Insights

    Uncover how managed data warehousing empowers non-technical teams by transforming complex marketing data into accessible insights for informed decision-making.

  • SEO Website Audit | A Comprehensive Guide with Checklist

    SEO Website Audit | A Comprehensive Guide with Checklist

    A robust SEO website audit is the cornerstone of a successful digital strategy. It helps locate optimization opportunities, improves user experience, and raises the search engine ranks of your website. In this post, we’ll walk you through the crucial phases of an exhaustive SEO website audit and a detailed checklist to ensure every detail is…

  • Embracing Growth-Driven Design for Better Digital Marketing

    Embracing Growth-Driven Design for Better Digital Marketing

    As marketers, we’re tasked with navigating through what can seem like endless trends, strategies, and technologies to capture the attention of our target audiences. But one approach stands out for its ability to drive continuous improvement and deliver exceptional results —Growth-Driven Design (GDD).

  • How to Use AI in Content Creation

    How to Use AI in Content Creation

    The integration of artificial intelligence (AI) in several industries has revolutionized the way we conduct business. One area where AI has made significant strides is content creation. AI-powered content generation is a new-age approach that utilizes sophisticated algorithms and generative AI to produce high-quality, engaging content.

  • 5 Questions CMOs Should Ask Their Team about Server-Side Tagging

    5 Questions CMOs Should Ask Their Team about Server-Side Tagging

    Server-side tagging is an increasingly popular approach to improving effective data collection and accurate analytics. Marketers can unlock numerous benefits by shifting the responsibility of data collection from the client-side to the server-side.

  • Website Audits in 2023: Types, Importance, and Benefits

    Website Audits in 2023: Types, Importance, and Benefits

    As marketers, we are constantly striving to make our websites more effective and efficient. With the ever-changing world of technology, we must understand how best to optimize our sites, so they perform up to their highest potential. A big part of this process is conducting regular website audits.

  • Improve Website Security with Server-Side Tagging

    Improve Website Security with Server-Side Tagging

    Website security is critical for organizations that collect and process user data. One common approach to website analytics and tag management is client-side tagging, which has security vulnerabilities.

  • 7 Questions CMOs Should Ask Their Teams About Data Strategy

    7 Questions CMOs Should Ask Their Teams About Data Strategy

    As a Chief Marketing Officer (CMO), you know that business intelligence (BI) is critical for making informed marketing decisions. A robust data strategy that includes managed data warehousing can be an effective way to centralize and manage your organization’s data, ultimately driving growth.

  • Live Chat or Chatbot: Which is Best for Your Business

    Live Chat or Chatbot: Which is Best for Your Business

    As customer service becomes more and more important in today’s business world, companies are looking for ways to streamline their processes and improve customer satisfaction. One of the most popular methods for doing so is through live chat and chatbots. But which one is best for your business? In this article, we’ll look at both…

  • Data Lake or Data Warehouse? Which Should Marketers Choose?

    Data Lake or Data Warehouse? Which Should Marketers Choose?

    The decentralization of data sounds simple in its purest form and is truly understood by the industry. However, this straightforward term is the cause of many organizations’ headaches as the requirement to become digitally transformed continues to increase.