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Videos Google Marketing Platform Services
Elevate Your Campaigns with Google Marketing Platform Services
Unlock Google’s Full Potential. All in One Place.
At New Path Digital, we help brands tap into the full power of the Google Marketing Platform, connecting search, display, video, and analytics into one performance ecosystem. We help you:
- Centralize campaign management across Google Ads, Display & Video 360, and more
- Use advanced audience and geographic targeting tools to eliminate waste
- Activate real-time performance data to optimize daily
- Combine Google Ads with Google Analytics 4, Tag Manager, and Looker Studio for a full-funnel picture.
Whether you’re managing $5k or $500k per month in media spend, GMP is your edge.
Why Most Brands Outgrow Google Ads Manager—But Don’t Realize It
The standard Google Ads interface only scratches the surface. You don’t get enterprise tools like:
- Floodlight tracking for advanced conversion mapping
- Display & Video 360 for premium inventory and audience insights
- Data Studio for integrations for real-time cross-channel reporting
- Unified tagging to reduce data gaps across platforms
We bring all this into a single, cohesive strategy, built for scale.
Google Marketing Platform Solutions
Campaign Strategy & Execution
Our expert team will partner with you to develop effective advertising strategies that align with your business goals. We’ll create and execute targeted campaigns across various channels, ensuring maximum reach and engagement.
Data Integration & Analysis
We’ll help you integrate your fist-party data, such as CRM, sales, and customer service data, into the platform for a holistic view of your marketing analytics. Our team will analyze this data to uncover valuable insights that inform your advertising strategies.
Audience Segmentation & Targeting
We’ll utilize the advanced audience segmentation capabilities of Google Marketing Platform to identify and target specific audience segments based on demographics, interests, behavior, and more.
Display & Video 360 (DV360)
Put your ads on top-tier websites, YouTube, streaming TV, and mobile apps—all in one place. We help you reach your audience with precision, using advanced targeting, premium inventory, and real-time adjustments to drive performance.
Search Ads 360
A centralized search campaign manager for Google, Bing, and other search engines. Perfect for scaling large accounts with automated bidding and reporting.
Campaign Manager 360
Ad management and measurement tool that helps track and serve ads, manage creatives, and ensure accurate attribution across campaigns and channels
Google Analytics 4 (GA4)
Google’s next-gen analytics platform, designed for cross-platform tracking (web + app), event-based insights, and AI-powered predictive metrics.
Google Tag Manager
A tag management system that allows marketers to easily deploy and update tracking codes (like GA4, Floodlight, Facebook Pixel) without relying on developers.
Looker Studio (formerly Data Studio)
Customizable dashboards and reporting visuals that pull data from multiple platforms (Google Ads, GA4, YouTube, Search Console, and more).
Floodlight Attribution (via CM360 & DV360)
Advanced conversion tracking system that goges beyond last-click, enabling multi-touch attribution and custom conversion paths.
Audience Center
Build, segment, and activate first-party and third-party audiences across campaigns, with robust controls for frequency and reach.
Creative Management Tools
Support for rich-media creatives, dynamic ad customization, and performance-based creative versioning. All within DV360 or Campaign Manager.
Let’s Talk Strategy
Stop spending. Start scaling. Talk to a Google Marketing Platform expert today.