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Marketing Glossary 
CTV and OTT Ads (Streaming TV) are no longer just for massive brands with million-dollar budgets. Local businesses, nonprofits, and small to mid-size businesses and organizations can run highly targeted ads on streaming platforms (OTT/CTV), often for less than the cost of a traditional broadcast or cable spot.
Plus, the analytics and targeting available on these platforms give you far more information and control than traditional TV ever could.
This article will help you:
- Understand how to identify and reach your ideal audience
- Use content you already have to create video ads
- Keep production costs low while still looking professional
Quick Wins for Audience Targeting in CTV and OTT Ads
You don’t need a giant research budget to get clear on your target audience for CTV and OTT ads. Chances are, you already have some data and information to guide you in identifying and articulating who your ideal customer is. Start with:
- Location
Pinpoint the zip codes, neighborhoods, or cities where your ideal customers live. - Demographics
Age range, gender, household income, and educational level. - Interests and Behaviors
Hobbies, buying habits, streaming habits, and lifestyle factors. - Pain Points
What problems does your target audience want to solve? What do they value most? - Viewing Habits
What shows or genres does your audience love? Comedy, documentaries, reality TV, or local news? This helps you choose the right placement strategy.
Pro Tip: If you already run Facebook or Google ads, check your analytics for the top-performing audience segments. Those insights can guide your CTV/OTT ad targeting.
How to Repurpose Existing Marketing Assets for CTV and OTT Ads
If you think you need to start from scratch to create video content, think again. There are many ways to repurpose existing content to create the video content you need.
- Turn Photo Slideshows into Videos
With text overlays, background sounds, and music, you can create videos. Canva and Animoto are just a couple of examples of platforms or tools that are easy to use and generate quality video content. - Use Past Social Posts
Past social posts can inspire video scripts. If it engages people on social, it will likely work in video form. - Incorporate Testimonials
You can incorporate those glowing reviews your brand receives into short, animated videos. - Repackage Explainer Blogs
You can turn valuable blog content into quick tip videos or narrated walk-throughs. - Have a Clear Call-To-Action (CTA)
Your call-to-action needs to tell viewers exactly what they need to do next. Visit a website, make a purchase, or call a number. Make it clear and have only one CTA.
Pro Tip: Keep videos short. 15 to 30 seconds works best for CTV/OTT ads.
Affordable Ways to Create Professional-Looking CTV and OTT Ads
You can produce quality CTV and OTT ads without old-school Hollywood budgets.
- DIY Tools
Canva Pro, InVideo, Animoto, and Adobe Express make it easy and affordable. - Low-Cost Stock Footage & Music
Storyblocks, Envato, Elements, and Artist all have options to make your video look pro-grade. - Freelancers
Use sites like Fiverr or Upwork and connect with skilled video editors — without the middleman. - Local Resources
Community colleges and universities often have film students interested in taking on projects for a reasonable cost and development experience.
Pro Tip: Invest in crisp audio. Clear voice-overs with the right tone and emotion can elevate even the simplest visuals.
Your Next Step
You don’t have to have everything perfect before you start. Pick one action from this guide and try it this week:
- Define your audience in three sentences
- Create a 15-second video from existing photos
- Research 2-3 affordable video tools
- Outline your first ad script
When you’re ready, Streaming TV (CTV/OTT) can put your brand in front of the right households, often at costs that surprise small and mid-size businesses.
This blog was last updated on 2 weeks ago by Siliveru Rakesh
