In-House Marketing vs. Agency: Which One Should You Hire?

Advertising is crucial to any successful business. To scale up your marketing efforts, you’ll need to hire talented people to help execute your marketing strategy. You may wonder, should I hire an in-house marketing team or work with an agency?

In-House Marketing vs Agency

Choosing between in-house marketing and outsourcing to an agency is a pivotal decision that hinges on factors like expertise, resources, and strategic vision.

In-house marketing teams are an integral part of the company, offering a deep understanding of the brand and its values. The direct access fosters seamless communication and quick decision-making, but it comes with the responsibility of recruiting, training, and managing a skilled team.

On the flip side, agencies bring external perspectives, a broad skill set, and established networks. They offer scalability and flexibility, allowing businesses to tap into diverse talents without the burden of personnel management.

While in-house teams thrive on brand intimacy, agencies excel in providing specialized knowledge and a fresh, objective outlook. The choice ultimately depends on the organization’s priorities, resources, and the dynamic balance it seeks between internal control and external expertise.

Let’s look at some of the reasons to have an in-house marketing team of any size, why hire a marketing agency, or when to hire a digital marketing agency.

Why Hire a Digital Marketing Agency?

Digital agencies have teams that work on marketing, advertising, brand development, and creative design. They often specialize in a specific area, such as search engine marketing agencies or programmatic advertising.

When weighing the pros and cons of working with a digital agency, you must know what you need. One person most likely won’t be able to handle SEO, copywriting, and website design. This may be tough as most companies need all creative aspects for their marketing campaigns to succeed.

If you’re considering hiring a digital marketing agency in North Carolina, check out our recent blog post: How to Choose Your Digital Advertising Agency.

Benefits of Hiring a Digital Marketing Agency

Expertise Across Various Disciplines

Hiring a digital marketing agency provides access to a diverse team of experts skilled in various facets of online marketing. From SEO specialists and content creators to social media managers and data analysts, agencies often bring a comprehensive skill set to the table.

This breadth of expertise ensures that your digital marketing strategies are well-rounded, covering everything from search engine optimization to targeted social media campaigns. This diversity allows businesses to benefit from a holistic approach that caters to the multifaceted nature of online marketing.

Cost-Efficiency and Scalability

Digital marketing agencies often offer a cost-effective solution compared to maintaining an in-house marketing team. With an agency, businesses can avoid the expenses associated with hiring, training, and providing benefits to individual employees. Additionally, agencies typically operate on a scalable model, allowing businesses to adjust the scope of services based on their current needs.

Whether it’s a short-term campaign or a long-term strategy, the flexibility provided by agencies enables businesses to adapt their marketing efforts without the commitment and overhead costs associated with a permanent in-house team.

Access to Advanced Tools and Technologies:

Staying ahead in the digital landscape often requires utilizing cutting-edge tools and technologies. Digital marketing agencies invest in these resources to enhance the efficiency and effectiveness of their campaigns. By hiring an agency, businesses can leverage these advanced tools without the need for individual subscriptions or investments.

This access to state-of-the-art technologies ensures that marketing strategies are not only well-executed but also benefit from the latest trends and analytics, providing valuable insights for continuous improvement.

Benefits of Hiring an In-House Marketing Team

What is in-house advertising? In-house means any work done within an organization by an employee instead of an external agency. Building an in-house team makes sense in some situations. It can provide greater control and a tighter, more focused team.

More Emotional ‘Buy-in’

When you hire the right people, your team will believe in your message and products. Employees are fully immersed in your brand and may be invested more emotionally than in an outside marketing agency.

And a highly engaged employee can be a powerful tool. An in-house team will likely go above and beyond because of their emotional ties to the business. They’ll solve immediate problems and promote the brand through social media and word of mouth. While building a powerful team organically takes time, you have direct control over cultivating talent.

Brand Understanding and Alignment

One of the primary benefits of having an in-house marketing team is the deep understanding they develop of the company’s brand, culture, and goals. Being an integral part of the organization, in-house marketers inherently grasp the nuances of the brand’s identity, enabling them to create cohesive and consistent messaging.

This intimate knowledge fosters a stronger alignment between marketing efforts and the overall strategic objectives of the company, resulting in campaigns that authentically reflect the brand.

More Control

With an in-house marketing team, you have more control over executing campaigns. Digital agencies will have processes and ideas that may need to align with your internal processes, which can cause delays and frustration.

In addition, you’ll most likely have more accessibility with an internal team. You know when your team is “in office.” Most of you will work the same hours and days, so you can quickly get in touch with one another. On the other hand, an agency may not be available throughout the day or in an entirely different time zone.

Finally, you have a contract with an outside marketing agency with built-in project scope and fees. If you deviate from that, you will most likely incur additional fees. In-house employees can shift marketing deliverables without additional costs.

When Should I Hire an In-House Marketing Team?

Deciding when to bring an in-house marketing team on board depends on the unique needs, goals, and growth stage of your business. If your company has reached a point where there’s a consistent and growing demand for marketing activities, coupled with the desire for a more personalized and brand-centric approach, it may be the right time to consider building an in-house team.

This is especially relevant when there’s a need for deep brand understanding, quick response to market changes, and seamless collaboration with other departments.

If the volume and complexity of marketing tasks require immediate and constant attention, having a dedicated in-house team allows for direct control, fosters a deeper integration with overall business objectives, and positions the company to be more agile in responding to evolving market dynamics.

Ultimately, the decision to hire an in-house marketing team should align with the strategic vision of the business and its readiness for a more hands-on and intimately connected marketing approach.

How to hire a digital marketing agency?

Hiring a digital marketing agency is a strategic decision that requires careful consideration and a systematic approach. 

  • Start by clearly defining your business goals and outlining the specific digital marketing services you need, whether it’s SEO, social media management, or comprehensive digital strategy.
  •  Conduct thorough research to identify agencies with a proven track record in your industry and a portfolio that aligns with your objectives. 
  • Request detailed proposals, including strategies, timelines, and expected outcomes. 
  • Prioritize agencies that demonstrate a solid understanding of your target audience and market dynamics. 
  • Evaluate their communication style, transparency, and ability to adapt to your company culture. 
  • Finally, ask for client references and testimonials to gauge the agency’s reputation and reliability.

The key is to find a digital marketing partner that not only possesses the technical expertise but also aligns with your business vision and values, fostering a collaborative and successful long-term relationship.

Costs of Hiring In-House Marketing

Many people think hiring a digital marketing agency is more expensive than hiring an in-house marketing team, but that isn’t always true.

Typical costs associated with hiring in-house talent:

  • Recruitment Costs
  • Training and Onboarding
  • New Software
  • Salaries
  • Retention
  • Legal


Whether you hire an in-house marketing team or a digital marketing agency depends on your situation. You’ll want to consider costs, your industry, the ability to hire the right people, and specific campaign needs.

Remember, the best solution may be a combination of the two. Sometimes, an in-house marketer doesn’t have the depth of skill or knowledge in a particular area or the capacity to complete a project.

Working with an agency lets your marketers focus on their most essential tasks while progressing with other necessary marketing functions.

At New Path, we can act as your entire marketing team or work with your in-house team, regardless of size. Either way, we are going to help your business or organization grow..

Ready to take control of your marketing? Schedule a free consultation today or view Our Services to learn more about our offerings.

Blog Last Updated on 2 months by New Path Digital

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