Programmatic Buying that Delivers Precision & Performance
Reach high-value audiences across display, video, mobile, and OTT/CTV with data-driven strategies and no wasted spend.
Talk to an Programmatic Buying Expert
Why Choose Our Programmatic Buying Experts
Experience Across Channels
We’ve been optimizing programmatic campaigns since the earliest platforms launched.
Real-Time Optimization
Campaigns are monitored daily with continuous adjustments to drive stronger performance.
Data-Driven Targeting
We leverage first- and third-party data, behavioral insights and advanced audience modeling.
Start Your Programmatic Campaign
What You Can Expect
Strategy & Planning
Inventory & Channel Access
Targeting & Data Enrichment
Creative & Format Flexibility
Bid Optimization & Spend Management
Reporting & Insights
Ready to Grow with Programmatic Buying? Schedule a Free Consultation.
Consultation with experienced professionals includes:
- An Audit of Your Advertising
- Discussion of Your Business Challenges and Marketing Goals
- Insights into Your Marketing Performance
Why New Path?
Deep Expertise
Our team has been buying and optimizing through programmatic since the tools matured — we know what works.
Proactive Partnership
We don’t just launch campaigns, we monitor, test, and pivot proactively.
Data-Fueled Growth
We make decisions on insights, not hunches.
Streamlined Processes
Efficient process to maximize results.
Integrated Campaigns
We don’t treat programmatic buying in a silo.
Are You Experiencing?
- Wasted Spend
- Poor Optimization
- Hidden Fees
- Difficulties Scaling
The Problem
Wasted spend on low-quality inventory or irrelevant audiences.
Our Fix
We vet publishers, use precise targeting, and exclude waste.
The Problem
Slow feedback loops and poor optimization.
Our Fix
Real-time data alerts, dashboard monitoring, and rapid bid adjustments.
The Problem
Hidden fees and lack of transparency.
Our Fix
We provide clear CPMs, no hidden margins, full access to placement & performance data.
The Problem
Difficulties scaling across formats & channels.
Our Fix
Multi-channel format flexibility (video, native, OTT/CTV, display) under unified strategy.
Ready to Maximize Your Ad Spend with Smarter Media Buying
Chosen By Companies That
Demand Performance
Proven Results
549 Transactions. 2,000+ Tickets. One Season of Attribution That Changed Everything.
CTV Drives 82% Lift in Search Conversions—Here’s the Proof.
167% Lift in Landing Page Conversion Rate
How Influencer Marketing Turned Holiday Scrolls into Sales
Law Firm Rejuvenates Recruitment Strategy: 4 New Hires and Soaring Engagement
Unlocking 40% ROI Growth with Data-Driven Ad Optimization
Let us build your custom programmatic strategy and put your dollars toward results.
FAQs
What is programmatic buying in digital advertising?
It’s the automated purchase of digital ad space in real time, allowing precise targeting and more efficient use of budget.
How much does programmatic advertising cost?
Budgets usually start in the low thousands per month, but costs depend on targeting and reach. We keep pricing transparent with no hidden fees.
Is programmatic ad buying effective for small businesses?
Yes. It offers affordable access to premium ad inventory and let’s smaller brands target only the audiences that matter.
What targeting options are available for programmatic ad buying?
You can target by location, demographics, interests, device type, online behavior, and even streaming habits.
How is programmatic buying different from traditional ad buying?
Traditional media buying is manual and broad; programmatic is automated, data-driven, and highly targeted.
Can programmatic ads run on OTT & CTV platforms?
Yes. Programmatic can include OTT/CTV so you can reach households in popular streaming platforms.
What industries benefit most from programmatic buying?
Programmatic works across industries, but it’s especially effective for retail, healthcare, financial services, higher ed, and local businesses.
Can programmatic ads be linked to conversions like leads or sales?
Yes. We track impressions through clicks, site visits, form fills, and even purchases, giving you full attribution.
Do I need a large budget for programmatic buying?
No. While enterprise budgets scale higher, small and mid-size businesses can run effective campaigns with lower monthly spend.
How do you prevent fraud and wasted impressions in programmatic campaigns?
We use brand-safe inventory, advanced fraud detection, and strict controls to ensure ads reach real audiences.
