Free live webinar · Wednesday, July 22, 2:30 PM ET
Your Buyers Already Cut the Cord. Have You?
Learn how streaming TV advertising works, and whether it’s right for your business. You’ll walk away with:
- A plain-English breakdown of how streaming TV advertising works
- A comparison of streaming vs broadcast
- A framework to decide if streaming makes sense for your business
- Free access to New Path Digital’s Media Planning Tool
⏱ 50–60 min + Q&A · Free
Reserve your free spot
Wednesday, July 22 · 2:30 PM ET
Recording sent if you can’t attend live
- Free — no credit card needed
- Recording sent to all registrants
This Webinar is For You If
- You’ve heard about Hulu, YouTube TV, or FAST channels, but have no idea how to advertise on them.
- You’re still running broadcast TV or radio ads and wondering if it’s time to shift.
- You’ve assumed streaming advertising is too expensive or complicated for your business.
- You want a no-pressure, no-fluff introduction before committing to anything.
What You’ll Walk Away With
- Clarity on the landscape.
More than 100M households use FAST channels. 85% have cut the cord. We’ll show you where the eyeballs actually are and what that means for reaching your customers. - A reality check on cost and targeting.
Streaming lets you target by geography, demographics, and behavior in ways broadcast never could, and often at a lower entry cost than you think. We’ll show you the real numbers. - Myth-busting.
The biggest thing holding most businesses back is bad information. We’ll tackle the most common misconceptions head-on so you can make a clear-eyed decision. - A practical next step.
Not a sales pitch, a framework. You’ll leave knowing whether now is the right time to move into streaming, and what to do first if it is.
Your Speaker
Kelly Paul
VP Marketing Operations
New Path Digital
Kelly has spent more than a decade helping businesses navigate the shift from traditional to digital media. At New Path Digital, she leads marketing strategy and operations for clients across industries, translating complex media landscapes into practical, results-driven plans. This webinar is built on what she wishes every business owner knew before their first streaming campaign.
Ready to Get Your Business Chosen by AI?
Whether you attend the webinar or want to get started now, our team can help you build an AI visibility strategy tailored to your business.