Wednesday, April 1, 2026
2:00 PM EST | 50-60 Minutes | Live with Q&A | Recording Sent to All Registrants
Presented by Caitlyn Avery, Account and Digital Content Manager at New Path Digital
Influencer Marketing Isn’t a Trend, It’s a Strategy for Success
This webinar is for you if:
- You’re curious about influencer marketing but unsure how it actually fits into your marketing strategy
- You’ve seen brands partnering with creators and wonder if it could work for your business
- You want a practical, straightforward understanding of how influencer marketing works beyond social media posts
What you’ll walk away with:
- A clear understanding of what influencer marketing actually is and how it works in today’s marketing landscape
- Insight into how influencer partnerships compare to traditional paid advertising and how the two strategies work best together
- Examples of how influencer content can support multiple channels including social, paid ads, websites, and email
- A practical framework to help you evaluate whether influencer marketing makes sense for your business right now
- Confidence in understanding the role influencer partnerships can play in building trust, visibility, and long-term brand growth
Speaker
Caitlyn Avery
Account and Digital Content Manager
New Path Digital
Caitlyn works with businesses to develop digital marketing strategies that connect creative storytelling with measurable performance. As an Account Executive and Digital Content Manager at New Path Digital, she collaborates closely with clients across industries to build campaigns that drive visibility, engagement, and growth.
Her work spans content strategy, paid media collaboration, and emerging marketing channels including influencer partnerships. She focuses on helping brands translate their expertise into authentic content that resonates with modern audiences and performs across multiple digital platforms.
In this session, Caitlyn will share practical insights into how influencer marketing works today, where it fits into a broader digital strategy, and how businesses can evaluate whether it is the right next step for their marketing efforts.
You won’t leave with buzzwords. You’ll leave with a plan.
Reserve Your Spot
This is a free, live session — and seats are limited. Register now to secure your spot and get the recording sent directly to your inbox.