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Gen Z Marketing 101: 7 Winning Strategies Reveled

Explore the intricacies of Generation Z's preferences and unlock the secrets to market to them in a way that actually works.

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Cookieless Advertising Strategies: Pros and Cons

In this comprehensive blog post, we'll delve into the pros and cons of cookieless advertising strategies, exploring their implications for marketers and busines [...]

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OTT Advertising: Pricing Models & Performance Metrics

Dive into the world of OTT advertising as we unravel its pricing structures and performance metrics, equipping marketers with essential insights for navigating [...]

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Streaming TV Advertising: 2024 Marketer’s Guide

Maximize ROI in digital streaming ads with this expert guide for performance marketers. Unlock the potential of streaming tv advertising with tailored insights [...]

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Marketing Automation: Streamlining your Marketing Efforts

Discover how leveraging marketing automation can streamline your marketing efforts, enhance efficiency, and drive better results in today's competitive landscap [...]

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Voice Search & Mobile Optimization: Marketing Strategies

Have you heard the buzz about voice search and mobile optimization? It's not just a trend anymore – it's a game-changer in digital marketing. In this article, [...]

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Digital Media Buying: Targeting Strategies Unveiled

In the ever-evolving digital marketing landscape, businesses strive to make their mark in the online world. Central to this endeavor is the art and science of m [...]

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Integrating OTT Advertising with Multi-Channel Marketing

In the world of digital marketing, where the competition is constantly evolving, it is necessary to stay ahead of the curve. As consumers continue to explore di [...]

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Optimizing OTT Advertising Campaigns

As the digital advertising market continues to grow, Over-The-Top (OTT) platforms have emerged as major game-changers. This transformation in the way users cons [...]

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Different Types of Ad Formats in Digital Media Buying

Advertising is all about reaching the right audience in the right place at the right time. With the evolution of digital media, advertisers have a variety of ad [...]

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The Power of Geofencing: Boost Local Sales with Mobile Advertising Strategies

Among the innovative methods that businesses are seeking to connect with their target audience, one powerful tool gaining traction is geofencing. In this blog, [...]

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Contextual Targeting: Effective Advertising without Cookies

As the digital marketing industry adapts to a cookieless future, contextual targeting is poised to play a crucial role in delivering targeted and personalized a [...]

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Content Marketing Agency

In the dynamic and competitive world of digital marketing, content is king. Crafting compelling and relevant content can make or break a brand's online presence [...]

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What is Content Marketing?

Businesses are always looking for new and creative methods to draw in their target audience in the dynamic and fast-paced world of digital marketing. Content ma [...]

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Video Advertising Buying 101

For brands trying to draw in their target audience, video advertising has become an indispensable tool. Video content is a great medium for spreading informatio [...]

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Mastering E-commerce Analytics

The world of e-commerce is a bustling marketplace where businesses are constantly seeking an edge to stay competitive. In this digital era, data is the most val [...]

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How to Get More Impressions on LinkedIn?

LinkedIn is the go-to platform for individuals seeking to connect, collaborate, and advance their careers. Among the metrics that gauge one's impact on this pla [...]

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Social Media Advertising 101

Social media has become an integral part of people's lives. Businesses cannot afford to overlook the immense potential that social media advertising offers. It [...]

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Dynamic Ad Creative Optimization

In the ever-evolving world of digital advertising, creativity is the driving force behind successful campaigns. But creativity alone is not enough. It must be c [...]

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How Often Should You Change Digital Marketing Creatives

Digital marketing demands creativity. Your digital marketing assets, social media posts, website banners, email campaigns, and advertisements are significant i [...]

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Understanding the Basics of Paid Search Marketing

Paid search marketing has evolved as a powerful tool for businesses to engage with their target audience and drive meaningful website traffic in today's digital [...]

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YouTube Advertising Costs [2024]: Cost Models, Strategies & Tips

YouTube is a powerful platform for businesses to connect with their target audience through compelling video ads. As a result, understanding YouTube advertising [...]

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What Is Native Advertising and How Does it Work?

In today's fast-paced digital world, traditional advertising methods may be less effective in capturing the attention of modern consumers. As businesses seek in [...]

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What is Search Engine Marketing?

Search engine marketing (SEM) has become a vital strategy for businesses to gain online visibility and drive targeted traffic to their websites. With components [...]

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The Future of Native Advertising

Businesses are continuously looking for new methods to connect with their audiences in today's fast-paced digital market, when consumer attention spans are shor [...]

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Why Law Firms Need Paid Search Advertising

Digital presence can make or break businesses, and law firms are no exception. The legal industry, characterized by fierce competition and ever-evolving client [...]

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Facebook Advertising Agency 101

Facebook is a powerful platform for businesses to reach and engage their target audience. Facebook advertising is an essential part of many successful marketing [...]

AI-Assisted Advertising Tech-Forward Development

How to Use AI in Content Creation

The integration of artificial intelligence (AI) in several industries has revolutionized the way we conduct business. One area where AI has made significant str [...]

AI-Assisted Advertising Data-Driven Decisions

Programmatic Advertising Benefits, Trends, and Processes

Advertising strategies are evolving at breakneck speed, and programmatic advertising is leading the charge. This year alone, it is set to account for 84% of all [...]

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Strategic Use of AI in Marketing

In the rapidly evolving digital landscape, using artificial intelligence (AI) in marketing has become a game-changer for businesses.

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Web Performance Benefits of Server-Side Tagging

Server-side tagging refers to the practice of moving the execution of website tags and tracking scripts from the client-side (user's browser) to the server-side [...]

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Server-Side Tagging Toolbox – Everything You Need to Know

Welcome to the enchanting realm of digital marketing, where the influence of data is unparalleled and the authority of tags is unmatched. Ah, tags! Those minusc [...]

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8 Proven Programmatic Advertising Strategies for 2024

In recent years, programmatic advertising has enabled marketers to display ads on the websites their target demographic frequently visits. There is very little [...]

AI-Assisted Advertising Case Studies

Server-Side Tagging Increases University Website Conversions

A strong online presence is paramount to a university's success. However, attracting and retaining students can be challenging when the website fails to engage [...]

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Media Mix Modeling | A Comprehensive Guide

Discover the secret formula of success with Media Mix Modeling (MMM), where data-driven insights and strategic allocation of resources converge, delivering unde [...]

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4 Types of Programmatic Advertising

Discover the top 4 types of programmatic advertising, from real-time bidding to audience retargeting, and revolutionize your digital marketing strategy for unpa [...]

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Conversion Rate Optimization Increases University Lead Generation by 75%

In today's highly competitive digital landscape, colleges and universities are seeking innovative strategies to generate quality leads and attract prospective s [...]

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Mastering the Art of YouTube Advertising Campaigns

YouTube is the world's largest video-sharing platform with over 2 billion monthly active users. With such a massive audience, it's no wonder that YouTube advert [...]

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OTT Campaign Planning: Tips and Best Practices

Over-the-top (OTT) advertising has seen tremendous growth in modern advertising as more consumers opt to stream video content online instead of consuming tradit [...]

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Ultimate Guide to Search Engine Optimization: Understanding SEO

Learning the basics of Search Engine Optimization (SEO) can seem daunting, but mastering it can help give your website a competitive edge online.

AI-Assisted Advertising Data-Driven Decisions

Leverage Analytics to Maximize Your Social Media Advertising

Do you want to ensure that your social media advertising campaigns are truly effective and worthwhile? If so, leveraging analytics on your social media platform [...]

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Top 13 Benefits of YouTube Advertising

From global reach and targeted precision to visual storytelling and seamless integration with Google Ads, explore the top 13 benefits that make YouTube a must-h [...]

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Improve Your Marketing with Google Ads Callout Extensions

Google Ads Callout Extensions provide additional information about a product or service in a Google search ad. Callout extensions can be used to highlight uniqu [...]

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Top 20 AI Marketing Tools to Grow Your Business in 2024

The integration of Artificial Intelligence into marketing tools has emerged as a game-changer, automating processes, saving time, and enhancing the overall qual [...]

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Geofencing Advertising: A Strategy for Physical Location Ads

Geofencing advertising is a digital marketing strategy that uses location-based marketing technology to create a virtual boundary around a physical location, su [...]

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Colleges Must Adapt to Facebook’s New Teen Ad Targeting Changes or Lose Reach

Last week, Facebook changed its advertising policies for teens, which has significant implications for colleges and universities that use Facebook and Instagram [...]

Case Studies Tech-Forward Development

Managed Data Warehousing Leads to 96% Increase in Direct Sales Prospects

A Medicare Advantage provider faced a major challenge in enrolling members within a limited time frame of only 54 days. With a short window to attract and retai [...]

AI-Assisted Advertising Data-Driven Decisions

Data Warehousing: The Secret to Business Intelligence

Data warehousing is a critical component of any organization's data management strategy, whether for general business data analysis or for optimizing multi-chan [...]

Case Studies People-First Marketing

How We Increased a Landing Page Conversion Rate by 78%

A conversion rate is the percentage of a landing page's users that take the desired action on that page. It's also an excellent way to measure the effectiveness [...]

Case Studies Data-Driven Decisions

Digital Advertising Leads to 26% Growth in Law Firm Caseload

With competition for clients fierce among North Carolina law firms, our client's investments in traditional marketing had reached peak performance and, as a res [...]

AI-Assisted Advertising Tech-Forward Development

7 OTT Advertising Trends to Watch in 2024

As more people switch to streaming content, marketers notice and invest in OTT advertising platforms. This article will look at seven of the most significant O [...]

AI-Assisted Advertising Tech-Forward Development

How-To Guide: Measuring Success With OTT Advertising Metrics

Streaming platforms provide incredible benefits, including real-time reporting and hyper-targeting capabilities. Increased technology and intelligence add compl [...]

AI-Assisted Advertising Data-Driven Decisions

OTT Advertising Ad Spend: Deep Dive

Increased popularity in streaming content and OTT advertising has leveled the playing field for SMBs to compete with enterprises in the television advertising s [...]

AI-Assisted Advertising Data-Driven Decisions

8 Creative Best Practices for OTT Advertising

When investing in OTT, it's critical that your ads be the greatest they can be - here are some best practices to keep in mind when creating your latest OTT ad.

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Best OTT Advertising Platforms in 2024

The rapid rise in streaming services and viewership is changing how brands advertise to potential customers.

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What is OTT Advertising in 2024: Benefits, Strategy & How to Buy

Television viewing habits have changed a lot over the past decade as cable television providers have slowly been losing subscribers to internet-based streaming [...]

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Paid Search Advertising (PPC):
Why You Need It

Connect with your prospects at the exact moment they are looking for your product or service with a paid search campaign.

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5 Ways to Prepare for a Cookieless Future

While Apple and Google’s elimination of third-party cookies has given marketers, ad tech firms, and developers angst, it’s been evident for years that cooki [...]

AI-Assisted Advertising Data-Driven Decisions

Third-Party Cookies Crumb to an End

For years, brands have been using cookies to track website visitors, collect data that helps target ads to the right audience, and improve the user experience.

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5 SEO Tips for Optimizing your Content and Website

Let's cut to the chase — an optimized website earns more traffic. Proper SEO makes your website more visible, which means more traffic and more opportunities [...]

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What is SEO and Why Does it Matter?

SEO aims to drive more relevant traffic, leads, sales, and revenue for a business. Implementing proper SEO tactics into your digital marketing strategy is the m [...]

Agency News Tech-Forward Development

How to Choose a Digital Marketing Agency

Your brand’s digital presence is a process of development and growth – it doesn’t happen overnight. And, if you’re looking for external help, it doesn� [...]

AI-Assisted Advertising Data-Driven Decisions

9 Geofence Mobile Advertising Strategies in 2024 [Tested & Proven]

Geofenced display advertising is proving to be an effective tactic for digital marketers across multiple industries. Read on to learn more about Geofenced displ [...]

Agency News Tech-Forward Development

Your Guide to Digital Maturity

Digital maturity is an actionable alternative to digital transformation that focuses on learning, experimenting, and even failing to achieve greatness over time [...]

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Digital Media Buying 101: A Beginner’s Guide

Digital media buying is the process of purchasing digital advertising. This includes buying ad space or inventory from publishers or ad networks. The goal is to [...]

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Programmatic Media Buying

As machine learning and artificial intelligence technology continues to advance, programmatic media buying is an essential key

Agency News Tech-Forward Development

How to Assess Your Digital Maturity

Technology is just half of the equation; digital maturity is about how your organization uses that technology. It is a constant process of improvement, which is [...]

Agency News Tech-Forward Development

3 Roadblocks to Digital Maturity

Like most strategies that save time and money, digital maturity requires an investment of resources; New Path can help guide you safely around the following roa [...]

Agency News Tech-Forward Development

5 Steps to Enable Digital Maturity

You can make digital maturity a reality with a strong, consistent vision. Follow these 5 steps to embrace digital maturity at your own organization: