Insights

If you’ve sat through a CTV pitch from a media agency recently, you’ve probably heard some version of the same presentation. Streaming is exploding. Cord-cutting is at an all-time high. Your competitors are already on it. Here’s a package that gets you in front of households in your market. It sounds reasonable. It might even […]

New Path Digital is one of the first Paramount Ads Manager agency partners, helping brands launch smarter CTV campaigns with expert support.

Learn what your marketing agency should tell you and uncover hidden truths about performance, strategy, and real results in digital marketing.

You’ve seen the marketing platforms designed for massive corporations. They’re packed with powerful features and carry an equally powerful price tag. For a long time, that level of marketing firepower felt out of reach for small businesses. The good news? That’s no longer the case. This article explains what enterprise marketing tools are and why […]

Clicks look fine, but results don’t. These 15 signs reveal when your Google Ads agency is wasting budget through weak strategy, tracking, or reporting.

Your first year of advertising should move from setup to testing to smarter scaling. Learn what to expect before judging results too early.

If your agency rarely tests, explains, or adjusts campaigns, you may be stuck on autopilot. Learn the signs of template-driven marketing.

Not getting ROI from Google Ads? Learn how tracking gaps, weak targeting, bad landing pages, and wasted clicks can drain your budget.

Copying another contractor’s ad strategy can waste budget fast. Learn how HVAC and plumbing companies should build around their own goals.

Five signs AI assistants are skipping over your business in search answers — and the diagnostic steps to fix it before competitors get there first.