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New Path Digital vs. StackAdapt: Buying CTV Ads vs. Building a CTV Strategy
Learn the difference between buying connected TV ads on a platform vs. building a CTV strategy that drives measurable business growth.
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OTT Advertising in the Triad: What Businesses Need to Know
If you’re a local business in Greensboro, High Point, or Winston-Salem, there’s a good chance your customers are no longer watching traditional broadcast or cable TV. They’re streaming their favorite shows on Hulu, Sling, YouTube TV, and more—often with ads. That’s where OTT (Over-the-Top) and CTV (Connected TV) advertising comes in. If you’re considering OTT…
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How Local Brands Win with CTV and OTT Advertising
Learn how local & mid-size brands can win with OTT/CTV ads on any budget. Get tips on targeting, repurposing content & creating pro-quality videos.
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Triad and Greensboro Marketing Agency for Growth-Minded Businesses
Running a small to mid-size business in the Piedmont Triad isn’t for the faint of heart. With booming development, fierce competition, and shifting consumer behaviors, standing out in Greensboro—or anywhere in the Triad—takes more than a cookie-cutter ad plan. You need innovative, custom strategies rooted in real local knowledge that comes from working with a…
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Ad Frequency: How Often is Enough?
Ad frequency is one of the most overlooked yet critical elements of successful advertising. Show your ad too few times, and you risk being forgotten. Show it too often, and you may annoy your audience.
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Crack the CPM Code: Smarter Ads, Better ROI
Learn how to decode CPM (Cost Per Mille) to improve your ad performance and ROI. Discover what impacts CPM, when to use it, platform benchmarks, and expert tips to optimize your media strategy.
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13 Best Digital Advertising Platforms in 2026 [Full Comparison]
![13 Best Digital Advertising Platforms in 2026 [Full Comparison]](https://newpathdigital.com/wp-content/uploads/2025/07/Best-Digital-Advertising-Platforms.webp "13 Best Digital Advertising Platforms in 2026 [Full Comparison]")
Find out which digital and online advertising platform trends are revolutionizing ad performance and audience targeting in 2025.
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Aligning Ads with Marketing Goals: Smarter Digital Campaigns
Learn how to align ads with your overall marketing goals to maximize impact, optimize ad spend, and drive business growth effectively.
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How Virtual Reality (VR) is Revolutionizing Marketing
Discover how Virtual Reality (VR) is transforming marketing with immersive experiences to captivate audiences and boost engagement for your brand.
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Marketing Mix Distribution Strategy
Explore the key components of a successful marketing mix distribution strategy and learn how to effectively reach your target audience with optimized distribution channels.
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