As I reflect back on the past year, I can’t stop thinking about a quote that found me a few days ago.
For the timid, change is frightening; for the comfortable, change is threatening; but for the confident, change is opportunity.
– Dr. Nido Qubein President, High Point University
It’s an understatement to say that we’ve all gone through a tremendous amount of change in 2020. From the onset of the global pandemic, New Path has remained committed to looking for opportunities around every bend.
For our clients, this meant being a positive and proactive partner in the face of uncertainty. For which we were rewarded with a 100% retention rate and double-digit revenue growth, for the 5th consecutive year.
For our own business, it meant taking a hard look at where we’ve been and where we want to go. Over the past year, we have thoughtfully reimagined how we can better serve the future needs of clients and position the company to lead in the digital marketing and advertising space for many more years to come.
It gives me great pleasure to introduce the new, New Path. While we are excited to unveil our new look, we are even more excited to unpack what it represents – a proactive and thoughtful evolution of our business that positions us to anticipate and seize opportunity around every bend in the path forward.
As we put 2020 in the rearview and look ahead to a promising and productive 2021, I want to personally invite you to experience our new brand through our new website and social media channels.
We are so excited to see what the future holds. Cheers to a New Year and a New Path!
– Chris Whitesell, Owner and President
New Path Owner and President, Chris Whitesell, explains the recent relaunch of the New Path brand and what it means moving forward.