OTT OTT

What is OTT Advertising? [2025 Guide]

Discover everything you need to know about OTT advertising and learn how to create an effective strategy for your business.

OTT OTT

OTT Advertising Strategies for Digital Marketing Success

Discover the power of OTT advertising with a tailored strategy that helps your business connect with the right audience and stay ahead of the competition.

Case Studies E-Commerce

How New Path Increased E-Commerce Sales by 37%

New Path Digital helped an online Christmas tree retailer surpass sales goals and create a blueprint for sustainable, scalable growth.

Data-Driven Decisions Data-Driven Decisions

2025 Marketing Budget Planning: Plan, Allocate, and Succeed

Learn how to create an effective 2025 marketing budget with clear goals, smart allocations, and strategies to maximize ROI while avoiding common pitfalls.

Legal Legal

Instagram for Lawyers: Strengthen Your Law Firm’s Brand

Strengthen your law firm’s brand with powerful Instagram content! Learn how to engage clients, build credibility, and grow your practice through social media.

Date Warehouse Date Warehouse

Building a Data Driven Culture with a Marketing Data Warehouse

SEO SEO

SEO Competitor Analysis Template: A Step-by-Step Guide

Here is the ultimate SEO competitor analysis template and a step-by-step guide to outsmart and outrank your competition.

Date Warehouse Date Warehouse

5Cs of a Marketing Data Warehouse: Cost, Control, Clarity, Confidence and Conversions

Read on to understand and explore the 5Cs of a marketing data warehouse: Cost, Control, Clarity, Confidence, and Conversions.

PPC PPC

How Many Ads Should Be Implemented Per Ad Group

OTT OTT

Best Demand Side Platforms: Top DSPs for Programmatic Success

Discover the best demand-side platforms (DSPs) to win at programmatic advertising. Learn how top DSPs help marketers optimize reach, targeting, and ROI.

Case Studies Case Studies

How Media Mix Modeling Increased ROAS for a Regional Law Firm

Data-Driven Decisions Date Warehouse

Small Businesses, Big Data: Why a Marketing Data Warehouse Makes Sense for Everyone

Discover how a marketing data warehouse empowers small businesses with centralized insights, data-driven decisions, and scalable growth in today’s big data la [...]

Case Studies SEO

58% Growth Unlocked: How New Path Digital Supercharged Organic Site Traffic for E-Commerce Client

Discover how New Path Digital supercharged organic traffic by 58% for an e-commerce client. Learn key strategies that drove this impressive SEO growth!

AI-Assisted Advertising People-First Marketing

Marketing Mix Distribution Strategy

Explore the key components of a successful marketing mix distribution strategy and learn how to effectively reach your target audience with optimized distributi [...]

E-Book E-Book

Growth Driven Design for Websites – A Must Read Ebook

PPC PPC

Why Do Search Ad Extensions Matter in Google Ads

Discover how search ad extensions can enhance your Google Ads strategy by boosting clicks, increasing visibility, and delivering greater value to your campaigns [...]

SEO SEO

Language Targeting: Make Your Website Multilingual

Expand your reach with website language targeting! Learn how to connect with a global audience, enhance user experience, and improve engagement through multilin [...]

Data-Driven Decisions Data-Driven Decisions

Humanizing Your Brand: Build Trust and Connection

Discover how humanizing your brand can build trust, engage audiences, and foster lasting customer loyalty.

Data-Driven Decisions Data-Driven Decisions

How Mobile-Friendly Sites Boost Business Growth Today

Capture mobile customers with a responsive, fast-loading website. Learn why mobile-friendly design boosts SEO, user experience, and business growth.

People-First Marketing People-First Marketing

Advanced Marketing Strategies to Grow Small Businesses

Take your small business to the next level! Discover advanced marketing strategies to attract customers, build your brand, and drive sustainable growth.

Legal Legal

Chatbots for Law Firms: Boost Client Communication with AI

Read on to explore the benefits of chatbots for law firms and how chatbots can be used in legal settings.

Data-Driven Decisions Data-Driven Decisions

Customer Journey Mapping: Steps to a Personalized Experience

Read on to understand the customer journey map, how to create one, and the tools you can use to map your customer journey.

People-First Marketing People-First Marketing

Seamless Customer Experience: Key to Brand Loyalty & Conversions

Discover how a seamless customer experience can build brand loyalty and drive conversions, enhancing your business's long-term success.

AI-Assisted Advertising AI-Assisted Advertising

2025 Checklist for Successful Digital Creative on Meta Platforms

Design digital creative that stands out on Meta platforms! Use this detailed checklist to craft engaging, high-performing content for ads and campaigns.

OTT OTT

How CTV and OTT Ads Redefine Reach: Beyond Cable

Discover how CTV and OTT advertising redefine reach for marketers, offering measurable results and cost-efficient strategies to engage audiences effectively.

AI-Assisted Advertising AI-Assisted Advertising

Video Ads That Convert: Boost Attention & Generate Leads

Learn how to create video ads that capture attention and drive conversions for law firms with expert tips on content, platforms, and legal compliance.

Legal Legal

Dominate Search: SEO & PPC Strategies for Lawyers

Read on to understand SEO strategies for law firms and PPC strategies for lawyers that can help them rise above the competition.

Data-Driven Decisions Data-Driven Decisions

Real-Time Decision Making: Overcoming Data Lag Challenges

Discover how to overcome data lag and implement real-time decision-making strategies to boost your business performance with expert tips and best practices.

People-First Marketing People-First Marketing

Is Your Marketing Running Blind? Uncover Hidden ROI and Insights

Read on to learn how to uncover hidden ROI in your marketing campaigns with actionable insights, advanced analytics, and data-driven strategies.

Date Warehouse Date Warehouse

Understanding Marketing Data Warehouse ROI: Beyond the Hype

Read on to understand the key components, benefits, and challenges of a marketing data warehouse, while ensuring your data warehouse investment delivers real va [...]

Tech-Forward Development Tech-Forward Development

Empowering Non-Technical Teams with Marketing Insights

Uncover how managed data warehousing empowers non-technical teams by transforming complex marketing data into accessible insights for informed decision-making.

People-First Marketing People-First Marketing

Maximizing Budgets: Smart Marketing for Cost-Effective Growth

Maximize your business growth with strategic, cost-effective marketing expertise by understanding your audience and leveraging budget-friendly channels.

Legal Legal

Google My Business Tips to Boost Your Law Firm

Read on to understand the steps to leverage GMB and why maintaining a GMB profile is important for a law firm's digital strategy.

People-First Marketing People-First Marketing

Digital Marketing Funnel: A Step-by-Step Guide

Read on to explore what a digital marketing funnel is, its stages, and how to optimize it for better results.

People-First Marketing People-First Marketing

Social Impact Marketing: Build Brand Loyalty Through Change

Read on to learn what social impact marketing is, its benefits, and effective strategies for building brand loyalty.

Agency News Agency News

Employee Advocacy: Amplify Brand Reach & Build Trust

Read on to learn how empowering your employees to share brand messages can drive significant growth.

People-First Marketing People-First Marketing

How CRM Reveals Customer Secrets for Personalized Marketing

Unlock customer insights with CRM to boost personalized marketing and create highly tailored, impactful campaigns.

People-First Marketing People-First Marketing

Why Marketing is a Catalyst for Business Success

Read on to understand why marketing is a catalyst for business success and why effective marketing is essential for long-term success.

Data-Driven Decisions Data-Driven Decisions

Streamlining Decision Making: Executive Insights by Centralizing Data

Read on to learn how centralized data management improves executive decision-making with faster access to accurate insights.

Legal Legal

Ethical Considerations in Digital Marketing for Law Firms

Discover ethical digital marketing practices tailored for law firms. Learn key considerations to build trust, boost visibility, and stay compliant with legal st [...]

Legal Legal

Master Google Reviews for Law Firms: Boosting Visibility and Reputation

People-First Marketing People-First Marketing

Unlocking Innovation: Outsourcing Marketing for Fresh Perspectives

Explore how outsourcing marketing initiatives can inject fresh perspectives into your innovation strategy, driving transformative growth and efficiency.

PPC PPC

PPC Precision: Maximize Growth with PPC Ad Strategies

Explore how to maximize growth through precise Pay-Per-Click advertising strategies in this comprehensive guide to PPC Precision.

Data-Driven Decisions Data-Driven Decisions

How Data-Driven Innovation Helps Overcome Growth Barriers

Explore how leveraging data-driven insights can break down barriers and propel business growth with precision and foresight.

People-First Marketing People-First Marketing

Conversational Marketing: Chatbots & Voice Assistants Explained

Learn how chatbots and voice assistants are transforming conversational marketing. Discover strategies to implement them and enhance engagement with your audien [...]

Data-Driven Decisions Data-Driven Decisions

Gut Instinct vs. Data: Why Marketing Success Needs Analytics

Explore why relying on data-driven insights trumps gut feelings in making effective marketing decisions, enhancing precision and results.

Legal Legal

Paid Ads for Law Firms: What Works Best PPC or Retargeting?

Explore effective paid advertising strategies for law firms, from PPC campaigns to strategic retargeting, to maximize client acquisition and growth.

Agency News Agency News

Privacy and Data Ethics

Learn strategies to ensure compliance with regulations while effectively collecting and using data to build trust and achieve your marketing goals.

Legal Legal

Legal Sector Content Marketing: Engage and Convert Clients

Discover how content marketing can transform your legal practice, enhance visibility, and build client trust in the competitive legal sector.

Legal Legal

Google Ads for Legal Services: Attract More Clients

Learn how to use Google Ads to grow your legal services. Discover effective strategies to target potential clients, maximize ROI, and boost your law firm’s vi [...]

E-Commerce E-Commerce

E-Commerce Essentials: Digital Marketing Strategies for Success

Legal Legal

Email Marketing for Law Firms: Proven Best Practices

Explore proven email marketing techniques tailored specifically for law firms to enhance client engagement and drive business growth.

Agency News Agency News

Scaling Your Business? Discover the Role of Outsourced Marketing

Here is how outsourced marketing services play a pivotal role in driving business expansion and scaling strategies effectively!

Data-Driven Decisions Data-Driven Decisions

Conversion Rate Optimization (CRO): Turning Clicks into Business Growth

Read on to learn the benefits of effective CRO and practical strategies to turn clicks into customers!

Data-Driven Decisions Data-Driven Decisions

Drowning in Data? Why You Need a Life Preserver

Learn how a data warehouse can help businesses achieve a holistic customer view, measure ROI effectively, and drive their marketing decisions with accuracy.

OTT OTT

CTV and OTT Ads: Should You Buy Programmatically or Directly?

Explore the pros and cons of programmatic vs. direct CTV and OTT advertising to maximize your campaign's reach and effectiveness.

Legal Legal

How Voice Search Is Revolutionizing Legal Marketing

Explore the evolving impact of voice search on legal marketing strategies and client engagement in today's digital landscape.

AI-Assisted Advertising AI-Assisted Advertising

Email Marketing Checklist: Tips for Campaign Success

Here is an email marketing checklist for crafting successful email campaigns. From defining goals to tracking performance, streamline your process with these es [...]

Data-Driven Decisions Data-Driven Decisions

Smart Marketing Strategies: Stop Guessing, Start Winning

Learn how leveraging data transforms marketing strategies from guesswork to precision, driving business success and consumer engagement.

Legal Legal

LinkedIn Marketing for Lawyers: Grow Your Legal Practice

LinkedIn Marketing for Lawyers: optimize pages, build thought leadership, empower teams, and use advanced features.

Data-Driven Decisions Data-Driven Decisions

Streamline Data Management: Say Goodbye to Spreadsheets

Discover efficient ways to enhance data management and analytics beyond traditional spreadsheets in this insightful guide.

AI-Assisted Advertising Case Studies

Case Study: Transforming Growth with Paid Search for a Service Business

A service business partnered with New Path Digital to expand regionally through targeted Paid Search (PPC) campaigns, achieving significant growth and new busin [...]

People-First Marketing People-First Marketing

Social Proof & Reviews: Building Trust for Business Expansion

Discover the power of social proof and customer reviews in establishing trust and driving sustainable business growth. Read on to learn more!

E-Book E-Book

Creative Brief Template for Digital Advertising Campaigns

E-Book E-Book

Understanding SEO: The Ultimate Guide to Search Engine Optimization

E-Book E-Book

Reputation Management for Small Businesses: An In-Depth Guide

E-Book E-Book

Streaming TV Advertising: The Marketer’s Guide

E-Book E-Book

How to Build an Effective Digital Marketing Budget

E-Book E-Book

Comprehensive Guide to Different Types of YouTube Ads

E-Book E-Book

Website Accessibility Checklist

SEO SEO

Website SEO: Keys to Boosting Your Business Growth

Explore the transformative power of website optimization and SEO strategies in driving organic traffic, enhancing brand visibility, and propelling your business [...]

People-First Marketing People-First Marketing

Harness Social Media Marketing for Entrepreneurial Success

Discover the keys to success in social media marketing for entrepreneurs! This guide provides valuable insights into creating compelling content, engaging with [...]

Legal Legal

The Power of Online Presence for Law Firms

Explore how a strong online presence can catapult law firms into success, from attracting clients to shaping brand identity and standing out in the digital land [...]

Data-Driven Decisions Data-Driven Decisions

Lost in Data Maze? How Unconnected Info Impacts Business Growth

Explore how unconnected data impedes business growth and learn strategies to overcome data fragmentation. Discover how New Path Digital can guide you through th [...]

AI-Assisted Advertising AI-Assisted Advertising

Leveraging CTV and OTT for Brand Visibility

Explore the power of Connected TV (CTV) and Over-the-Top (OTT) media in elevating brand visibility and engagement in the digital era.

Legal Legal

The Role of Video Marketing in Legal Services

Explore how video marketing is revolutionizing the legal industry, from educational tutorials to client testimonials. Check how law firms can leverage this powe [...]

AI-Assisted Advertising AI-Assisted Advertising

Pay-per-Click Advertising: A Business Owner’s Guide to ROI

Discover the key strategies for business owners to maximize Return on Investment (ROI) with Pay-Per-Click (PPC) advertising. Read on!

AI-Assisted Advertising AI-Assisted Advertising

ROI of Digital Marketing: What’s in it for Your Business

Learn how the return on investment (ROI) of digital marketing can help businesses achieve success and maximize returns.

Agency News People-First Marketing

Maximizing Business Growth: A Comprehensive Guide for Business Owners

Do you want to grow your business effectively? Use these growth strategies and expansion techniques to take your brand to the next level!

Data-Driven Decisions Data-Driven Decisions

Local SEO: An Entrepreneur’s Guide to Local Dominance

Unlock your business's potential with our guide on Local SEO. Learn strategies for local dominance tailored for entrepreneurs.

People-First Marketing People-First Marketing

Marketing Strategies for New Business Owners: Navigating the Transition

Discover effective marketing strategies for new business owners. Learn how to navigate the transition and grow your business with these essential tips.

People-First Marketing People-First Marketing

How Digital Marketing Can Drive Success for Your Business

Explore how digital marketing strategies can drive success for your business. Learn effective tactics to grow your online presence and reach your target audienc [...]

Data-Driven Decisions Data-Driven Decisions

Making Smarter Decisions with Actionable Data: A Comprehensive Guide

Explore actionable strategies and insights for leveraging data effectively to make smarter decisions and achieve tangible results.

Data-Driven Decisions Data-Driven Decisions

Turn Data Into a Weapon: Outsmart Your Competition with Unified Marketing Insights

Turn data into a weapon: Outsmart your competition with unified marketing insights. Discover how to leverage data for a competitive edge in your industry.

Case Studies People-First Marketing

Law Firm Rejuvenates Recruitment Strategy: 4 New Hires and Soaring Engagement

Learn how a law firm revamped their recruitment strategy, boosting engagement by 83% and securing 4 new hires.

People-First Marketing People-First Marketing

Website Design for Law Firms: Tips and Best Practices

Discover expert insights and tips on website design for law firms in our comprehensive blog. Enhance your firm's online presence and attract clients effectively [...]

People-First Marketing People-First Marketing

Outsourcing Your Marketing: The Ultimate Game-Changer

Explore how outsourcing marketing services can boost your business and drive growth through expert solutions.

People-First Marketing People-First Marketing

Is Your Data Holding You Back? 5 Signs to Rethink Your Marketing Strategy

Discover if your marketing strategy is hindered by outdated data with these five signs. Learn how to reassess and optimize your approach for success in today's [...]

Data-Driven Decisions Data-Driven Decisions

How a Unified Data Approach Boosts Marketing ROI

Discover how integrating data across your organization can dramatically increase marketing ROI by uncovering untapped revenue streams and driving targeted campa [...]

Data-Driven Decisions People-First Marketing

Role of Marketing in Business Expansion: Winning Formulas

Discover the critical role marketing plays in facilitating business expansion. From fostering innovation to attracting customers, learn how strategic marketing [...]

Legal People-First Marketing

6 SEO Strategies for Law Firms

Discover top SEO strategies tailored for law firms to boost online visibility and attract clients. Learn how to optimize content, leverage keywords, and enhance [...]

People-First Marketing People-First Marketing

On-Page SEO Mastery: 10 Essential Checklist

Unlock on-page SEO success with this comprehensive checklist! From keyword research to mobile-friendly design, optimize your website for higher rankings and bet [...]

AI-Assisted Advertising AI-Assisted Advertising

Gen Z Marketing 101: 7 Winning Strategies Revealed

Explore the intricacies of Generation Z's preferences and unlock the secrets to market to them in a way that actually works.

People-First Marketing People-First Marketing

5 Ways a Digital Marketing Agency Can Grow Your Business

Ready to maximize your business growth? Explore comprehensive digital marketing services and see the difference they can make for your success.

Data-Driven Decisions People-First Marketing

6 Best Practices for Online Reputation Management

Explore the critical strategies and techniques essential for mastering Online Reputation Management. Navigate the digital landscape with confidence as you learn [...]

AI-Assisted Advertising AI-Assisted Advertising

Cookieless Advertising Strategies: Pros and Cons

In this comprehensive blog post, we'll delve into the pros and cons of cookieless advertising strategies, exploring their implications for marketers and busines [...]

People-First Marketing People-First Marketing

10 Steps Guide to Crafting Effective Online Reputation Strategy

Discover the keys to mastering your online reputation with our step-by-step guide. Elevate brand credibility and engagement as you confidently navigate the digi [...]

AI-Assisted Advertising AI-Assisted Advertising

OTT Advertising: Pricing Models & Performance Metrics

Dive into the world of OTT advertising as we unravel its pricing structures and performance metrics, equipping marketers with essential insights for navigating [...]

AI-Assisted Advertising AI-Assisted Advertising

Streaming TV Advertising: 2024 Marketer’s Guide

Maximize ROI in digital streaming ads with this expert guide for performance marketers. Unlock the potential of streaming tv advertising with tailored insights [...]

AI-Assisted Advertising AI-Assisted Advertising

Marketing Automation: Streamlining your Marketing Efforts

Discover how leveraging marketing automation can streamline your marketing efforts, enhance efficiency, and drive better results in today's competitive landscap [...]

AI-Assisted Advertising AI-Assisted Advertising

Voice Search & Mobile Optimization: Marketing Strategies

Have you heard the buzz about voice search and mobile optimization? It's not just a trend anymore – it's a game-changer in digital marketing. In this article, [...]

AI-Assisted Advertising AI-Assisted Advertising

Digital Media Buying: Targeting Strategies Unveiled

In the ever-evolving digital marketing landscape, businesses strive to make their mark in the online world. Central to this endeavor is the art and science of m [...]

AI-Assisted Advertising AI-Assisted Advertising

Integrating OTT Advertising with Multi-Channel Marketing

In the world of digital marketing, where the competition is constantly evolving, it is necessary to stay ahead of the curve. As consumers continue to explore di [...]

People-First Marketing People-First Marketing

Geofencing vs Geotargeting: Understanding the Differences and Benefits

Location-based marketing has transformed the way businesses engage with their audience, enabling precise targeting based on users' physical locations. Two promi [...]

People-First Marketing People-First Marketing

14 Effective Strategies for Law Firm Digital Marketing

Establishing a robust digital presence is no longer a luxury but a necessity for law firms. As clients increasingly turn to the internet to find legal services, [...]

AI-Assisted Advertising AI-Assisted Advertising

Optimizing OTT Advertising Campaigns

As the digital advertising market continues to grow, Over-The-Top (OTT) platforms have emerged as major game-changers. This transformation in the way users cons [...]

AI-Assisted Advertising AI-Assisted Advertising

Different Types of Ad Formats in Digital Media Buying

Advertising is all about reaching the right audience in the right place at the right time. With the evolution of digital media, advertisers have a variety of ad [...]

AI-Assisted Advertising AI-Assisted Advertising

The Power of Geofencing: Boost Local Sales with Mobile Advertising Strategies

Among the innovative methods that businesses are seeking to connect with their target audience, one powerful tool gaining traction is geofencing. In this blog, [...]

AI-Assisted Advertising AI-Assisted Advertising

Contextual Targeting: Effective Advertising without Cookies

As the digital marketing industry adapts to a cookieless future, contextual targeting is poised to play a crucial role in delivering targeted and personalized a [...]

AI-Assisted Advertising AI-Assisted Advertising

Content Marketing Agency

In the dynamic and competitive world of digital marketing, content is king. Crafting compelling and relevant content can make or break a brand's online presence [...]

Data-Driven Decisions Data-Driven Decisions

How to Find Your Target Audience | Identifying Ideal Customers

In the dynamic world of business and marketing, finding your target audience is the cornerstone of success. Whether you're an experienced entrepreneur or launch [...]

AI-Assisted Advertising People-First Marketing

What is Content Marketing?

Businesses are always looking for new and creative methods to draw in their target audience in the dynamic and fast-paced world of digital marketing. Content ma [...]

AI-Assisted Advertising AI-Assisted Advertising

Video Advertising Buying 101

For brands trying to draw in their target audience, video advertising has become an indispensable tool. Video content is a great medium for spreading informatio [...]

AI-Assisted Advertising AI-Assisted Advertising

Mastering E-commerce Analytics

The world of e-commerce is a bustling marketplace where businesses are constantly seeking an edge to stay competitive. In this digital era, data is the most val [...]

AI-Assisted Advertising People-First Marketing

How to Get More Impressions on LinkedIn?

LinkedIn is the go-to platform for individuals seeking to connect, collaborate, and advance their careers. Among the metrics that gauge one's impact on this pla [...]

AI-Assisted Advertising AI-Assisted Advertising

Social Media Advertising 101

Social media has become an integral part of people's lives. Businesses cannot afford to overlook the immense potential that social media advertising offers. It [...]

AI-Assisted Advertising AI-Assisted Advertising

Dynamic Ad Creative Optimization

In the ever-evolving world of digital advertising, creativity is the driving force behind successful campaigns. But creativity alone is not enough. It must be c [...]

Legal People-First Marketing

Building a Strong Online Reputation for Your Law Firm | Strategies for Success

Building a strong online reputation for your law firm involves a strategic approach that encompasses various elements such as maintaining an informative and use [...]

AI-Assisted Advertising AI-Assisted Advertising

How Often Should You Change Digital Marketing Creatives

Digital marketing demands creativity. Your digital marketing assets, social media posts, website banners, email campaigns, and advertisements are significant i [...]

AI-Assisted Advertising AI-Assisted Advertising

Understanding the Basics of Paid Search Marketing

Paid search marketing has evolved as a powerful tool for businesses to engage with their target audience and drive meaningful website traffic in today's digital [...]

Data-Driven Decisions Data-Driven Decisions

Building Web Pages That Convert Prospective Online Students

Educational institutions are increasingly relying on web pages to attract, engage, and ultimately convert prospective online students. The competition for stude [...]

People-First Marketing People-First Marketing

8 Common SEO Mistakes to Avoid | A Guide to Online Visibility

The power of effective Search Engine Optimization is paramount. A well-executed SEO strategy can improve your online visibility, drive traffic to your website, [...]

Data-Driven Decisions People-First Marketing

Crafting compelling content for law firm websites

Today, Law firms must have a professional and informational website to increase their online presence and attract new clients. However, having just a website is [...]

People-First Marketing People-First Marketing

Top 10 Landing Page Essentials: Converting Clicks into Customers

Today, every website click is a potential customer. Hence, creating successful landing pages is critical for businesses looking to convert web visitors into loy [...]

People-First Marketing Tech-Forward Development

SEO Website Audit | A Comprehensive Guide with Checklist

A robust SEO website audit is the cornerstone of a successful digital strategy. It helps locate optimization opportunities, improves user experience, and raises [...]

People-First Marketing People-First Marketing

Marketing Lead Generation and Inbound Leads : Beginner’s Handbook

Marketing lead generation is the process of discovering and attracting potential consumers (leads) who have demonstrated an interest in a company's products or [...]

People-First Marketing People-First Marketing

Local Listings

In this bustling digital marketplace, there's a growing need for businesses to stand out in their niche. This is where local listings play a crucial role. Offer [...]

AI-Assisted Advertising AI-Assisted Advertising

YouTube Advertising Costs [2024]: Cost Models, Strategies & Tips

YouTube is a powerful platform for businesses to connect with their target audience through compelling video ads. As a result, understanding YouTube advertising [...]

AI-Assisted Advertising AI-Assisted Advertising

What Is Native Advertising and How Does it Work?

In today's fast-paced digital world, traditional advertising methods may be less effective in capturing the attention of modern consumers. As businesses seek in [...]

AI-Assisted Advertising People-First Marketing

What is Search Engine Marketing?

Search engine marketing (SEM) has become a vital strategy for businesses to gain online visibility and drive targeted traffic to their websites. With components [...]

Data-Driven Decisions Data-Driven Decisions

How to Build a Winning Lead Generation Strategy

In today's competitive business landscape, lead generation has become an essential component of any successful marketing strategy. It involves identifying and a [...]

People-First Marketing People-First Marketing

TikTok Advertising Agency 101

Social media marketing has proven to be a game-changer for businesses looking to reach wider audiences and engage with potential customers innovatively. Among t [...]

People-First Marketing Tech-Forward Development

Embracing Growth-Driven Design for Better Digital Marketing

As marketers, we’re tasked with navigating through what can seem like endless trends, strategies, and technologies to capture the attention of our target audi [...]

Data-Driven Decisions Data-Driven Decisions

Key Concepts of a Marketing Data Warehouse

Data is the cornerstone of successful marketing strategies. Companies rely on insights from various sources to make informed decisions, optimize campaigns, and [...]

Data-Driven Decisions Data-Driven Decisions

Online Video Advertising Trends

Online video advertising has evolved swiftly and taken prominence in the realm of digital marketing. As 2023 draws near an end, a number of changes affect how m [...]

Data-Driven Decisions Data-Driven Decisions

Reputation Management for Small Businesses | In-Depth guide

For any business, having a good reputation is critical because reputation is built on trust. A strong reputation can increase trust, customer loyalty, and busin [...]

Data-Driven Decisions Data-Driven Decisions

A Comprehensive Guide to the Different Types of YouTube Ads

In today's digital age, video content is supreme. YouTube has established itself as one of the most influential platforms for businesses to connect with their t [...]

AI-Assisted Advertising AI-Assisted Advertising

The Future of Native Advertising

Businesses are continuously looking for new methods to connect with their audiences in today's fast-paced digital market, when consumer attention spans are shor [...]

People-First Marketing People-First Marketing

Lead Magnets that Convert | Creating Irresistible Offers for Audience Engagement

Lead magnets are free resources, tools, or content pieces offered to website visitors in exchange for their contact information. They serve as the first touchpo [...]

AI-Assisted Advertising Legal

Why Law Firms Need Paid Search Advertising

Digital presence can make or break businesses, and law firms are no exception. The legal industry, characterized by fierce competition and ever-evolving client [...]

People-First Marketing People-First Marketing

Everything You Need to Know about Online Video Advertising

Ever wondered why online video advertising is leaving such a gigantic footprint on the digital landscape? It's a world where storytelling leaps off the page, im [...]

Data-Driven Decisions Data-Driven Decisions

Call Tracking on Websites– Why and How to Implement it in Your Business

Struggling to measure your marketing ROI? Learn how call tracking on websites can transform your strategy. Get insights now!

AI-Assisted Advertising AI-Assisted Advertising

Facebook Advertising Agency 101

Facebook is a powerful platform for businesses to reach and engage their target audience. Facebook advertising is an essential part of many successful marketing [...]

AI-Assisted Advertising Tech-Forward Development

How to Use AI in Content Creation

The integration of artificial intelligence (AI) in several industries has revolutionized the way we conduct business. One area where AI has made significant str [...]

People-First Marketing People-First Marketing

Email Marketing for Lead Generation

Email marketing is one of the most potent tools for generating leads and nurturing potential customers. Email lead generation involves capturing prospects' emai [...]

AI-Assisted Advertising Data-Driven Decisions

Programmatic Advertising Benefits, Trends, and Processes

Advertising strategies are evolving at breakneck speed, and programmatic advertising is leading the charge. This year alone, it is set to account for 84% of all [...]

People-First Marketing People-First Marketing

Best Practices for Video Marketing Creatives

Short-form videos have emerged as a powerful tool for businesses to engage and connect with their target audience. Videos offer a dynamic and compelling way to [...]

AI-Assisted Advertising AI-Assisted Advertising

Strategic Use of AI in Marketing

In the rapidly evolving digital landscape, using artificial intelligence (AI) in marketing has become a game-changer for businesses.

AI-Assisted Advertising Data-Driven Decisions

Web Performance Benefits of Server-Side Tagging

Server-side tagging refers to the practice of moving the execution of website tags and tracking scripts from the client-side (user's browser) to the server-side [...]

Data-Driven Decisions Data-Driven Decisions

Guide to Marketing Data Warehouse Guidelines

In today's fast-paced, data-driven world, businesses are constantly seeking new ways to gain a competitive edge. Marketing has evolved into a multifaceted disci [...]

AI-Assisted Advertising Data-Driven Decisions

Server-Side Tagging Toolbox – Everything You Need to Know

Welcome to the enchanting realm of digital marketing, where the influence of data is unparalleled and the authority of tags is unmatched. Ah, tags! Those minusc [...]

Data-Driven Decisions Data-Driven Decisions

An Overview of Conversion Rate Optimization Audits

Conversion Rate Optimization (CRO) has become crucial for businesses looking to gain a competitive edge and maximize their online presence.

Data-Driven Decisions Data-Driven Decisions

Ultimate Guide to Server-Side Tagging Platforms

Welcome to the world of server-side tagging, where efficiency, control, and enhanced data processing capabilities come together! In the ever-evolving landscape [...]

Data-Driven Decisions Data-Driven Decisions

Unlocking Marketing Success: The Power of Audience Segmentation

In today's highly competitive business landscape, understanding your customers has never been more crucial.

AI-Assisted Advertising AI-Assisted Advertising

8 Proven Programmatic Advertising Strategies for 2024

In recent years, programmatic advertising has enabled marketers to display ads on the websites their target demographic frequently visits. There is very little [...]

AI-Assisted Advertising Case Studies

Server-Side Tagging Increases University Website Conversions

A strong online presence is paramount to a university's success. However, attracting and retaining students can be challenging when the website fails to engage [...]

AI-Assisted Advertising Data-Driven Decisions

Media Mix Modeling | A Comprehensive Guide

Discover the secret formula of success with Media Mix Modeling (MMM), where data-driven insights and strategic allocation of resources converge, delivering unde [...]

Data-Driven Decisions Data-Driven Decisions

What’s the Difference Between Zero-Party Data and First-Party Data?

In today's data-driven world, businesses rely heavily on customer information to create personalized marketing campaigns and drive successful business strategie [...]

Data-Driven Decisions Data-Driven Decisions

What are the Different Types of Marketing Data Warehouses?

In today's data-driven business landscape, marketing departments rely heavily on data to make informed decisions and drive strategic initiatives.

Data-Driven Decisions Data-Driven Decisions

Why Server-Side Tagging is Important for E-Commerce

Businesses need to stay ahead of the curve to succeed in the fiercely competitive world of e-commerce. Accurate data collection and analysis are essential to st [...]

AI-Assisted Advertising AI-Assisted Advertising

4 Types of Programmatic Advertising

Discover the top 4 types of programmatic advertising, from real-time bidding to audience retargeting, and revolutionize your digital marketing strategy for unpa [...]

Data-Driven Decisions Data-Driven Decisions

Are You Hearing What Your Marketing Data is Telling You?

Data plays a crucial role in the success of any marketing strategy. With the help of various analytics tools, businesses can track their performance and gather [...]

Data-Driven Decisions Data-Driven Decisions

Best Practices of Marketing Data Warehouses

Unlocking the potential of marketing data is like embarking on a thrilling treasure hunt, where buried within the vast expanse of customer insights and campaign [...]

AI-Assisted Advertising Case Studies

Conversion Rate Optimization Increases University Lead Generation by 75%

In today's highly competitive digital landscape, colleges and universities are seeking innovative strategies to generate quality leads and attract prospective s [...]

Data-Driven Decisions Tech-Forward Development

5 Questions CMOs Should Ask Their Team about Server-Side Tagging

Server-side tagging is an increasingly popular approach to improving effective data collection and accurate analytics. Marketers can unlock numerous benefits by [...]

People-First Marketing People-First Marketing

How Digital Creators are Changing the Face of Marketing

Marketing has come a long way from traditional tactics such as print ads and billboards. With the rise of social media, digital marketing has become an essentia [...]

People-First Marketing People-First Marketing

What Does a TikTok Ban Mean for Marketing to Teens?

The recent bans of the TikTok app on government devices at the federal level and across several states, in addition to Montana banning TikTok from doing busines [...]

AI-Assisted Advertising AI-Assisted Advertising

Mastering the Art of YouTube Advertising Campaigns

YouTube is the world's largest video-sharing platform with over 2 billion monthly active users. With such a massive audience, it's no wonder that YouTube advert [...]

People-First Marketing People-First Marketing

How to Ask Clients for Google Reviews

Online reviews from customers are an essential part of any business's online presence. Google reviews, in particular, are crucial in today's digital world. They [...]

AI-Assisted Advertising Data-Driven Decisions

OTT Campaign Planning: Tips and Best Practices

Over-the-top (OTT) advertising has seen tremendous growth in modern advertising as more consumers opt to stream video content online instead of consuming tradit [...]

Data-Driven Decisions Data-Driven Decisions

Master Facebook Ads Benchmarks for Better Marketing Results

Mastering Facebook Ads benchmarks is an essential strategy to improve marketing performance. With Facebook's expansive user base and range of targeting possibil [...]

AI-Assisted Advertising People-First Marketing

Ultimate Guide to Search Engine Optimization: Understanding SEO

Learning the basics of Search Engine Optimization (SEO) can seem daunting, but mastering it can help give your website a competitive edge online.

AI-Assisted Advertising Data-Driven Decisions

Leverage Analytics to Maximize Your Social Media Advertising

Do you want to ensure that your social media advertising campaigns are truly effective and worthwhile? If so, leveraging analytics on your social media platform [...]

Data-Driven Decisions People-First Marketing

Maximize Your Law Firm’s Reach with Legal Directories

Legal directories are a great way for lawyers and law firms to expand their reach, build visibility, and attract new clients as part of their law firm marketing [...]

People-First Marketing People-First Marketing

What are Digital Advertising Agencies and What do they do?

It's becoming increasingly important for businesses to have a strong online presence in order to reach their target audiences and stay competitive.

AI-Assisted Advertising AI-Assisted Advertising

Top 13 Benefits of YouTube Advertising

From global reach and targeted precision to visual storytelling and seamless integration with Google Ads, explore the top 13 benefits that make YouTube a must-h [...]

Thanks Pages Thanks Pages

Thank you for Entering to Win Arccos Smart Sensors

Tech-Forward Development Tech-Forward Development

Website Audits in 2023: Types, Importance, and Benefits

As marketers, we are constantly striving to make our websites more effective and efficient. With the ever-changing world of technology, we must understand how b [...]

Data-Driven Decisions Data-Driven Decisions

Reasons Why Growing Businesses Need a Marketing Data Warehouse

Marketing Data Warehouses are centralized repositories that store all marketing-related data for a business. It is usually a large data storage warehouse that c [...]

AI-Assisted Advertising AI-Assisted Advertising

Improve Your Marketing with Google Ads Callout Extensions

Google Ads Callout Extensions provide additional information about a product or service in a Google search ad. Callout extensions can be used to highlight uniqu [...]

AI-Assisted Advertising AI-Assisted Advertising

Top 20 Artificial Intelligence Marketing Tools to Grow Your Business

The integration of Artificial Intelligence into marketing tools has emerged as a game-changer, automating processes, saving time, and enhancing the overall qual [...]

E-Book E-Book

Ultimate Guide to Powering Your RevOps Strategy

Thanks Pages Thanks Pages

Thank you for Requesting Our RevOps Ebook

Tech-Forward Development Tech-Forward Development

Improve Website Security with Server-Side Tagging

Website security is critical for organizations that collect and process user data. One common approach to website analytics and tag management is client-side ta [...]

People-First Marketing People-First Marketing

Google My Business: Your Ultimate Guide

Google My Business (GMB) is a free tool from Google that enables businesses to create and manage their online presence across Google. Whether you own a brick-an [...]

Data-Driven Decisions Tech-Forward Development

7 Questions CMOs Should Ask Their Teams About Data Strategy

As a Chief Marketing Officer (CMO), you know that business intelligence (BI) is critical for making informed marketing decisions. A robust data strategy that in [...]

Data-Driven Decisions People-First Marketing

How to Grow Your Law Firm’s Caseload with Digital Marketing

Digital marketing helps law firms reach a larger audience than they could through traditional methods. Additionally, with the highly-specific targeting options [...]

People-First Marketing People-First Marketing

Acquisition Marketing: Attract New Customers and Scale Your Business

Attracting and acquiring new customers requires thorough planning and execution. This blog will show you how Acquisition Marketing can help your business scale [...]

Thanks Pages Thanks Pages

Thank you for Requesting Our PathFinder™

Thanks Pages Thanks Pages

Thank you for contacting New Path Digital.

Thanks Pages Thanks Pages

Thank you for Requesting Our Ebook

E-Book E-Book

The Complete Guide to Getting Started with OTT Advertising

AI-Assisted Advertising AI-Assisted Advertising

Geofencing Advertising: A Strategy for Physical Location Ads

Geofencing advertising is a digital marketing strategy that uses location-based marketing technology to create a virtual boundary around a physical location, su [...]

Tech-Forward Development Tech-Forward Development

Live Chat or Chatbot: Which is Best for Your Business

As customer service becomes more and more important in today's business world, companies are looking for ways to streamline their processes and improve customer [...]

AI-Assisted Advertising AI-Assisted Advertising

Hyperlocal Social Media Marketing in 2025

Hyperlocal social media marketing is a targeted marketing strategy. It focuses on promoting a business's product or services to an audience in a localized geogr [...]

Data-Driven Decisions Tech-Forward Development

Data Lake or Data Warehouse? Which Should Marketers Choose and Why Does It Matter?

The decentralization of data sounds simple in its purest form and is truly understood by the industry. However, this straightforward term is the cause of many o [...]

AI-Assisted Advertising AI-Assisted Advertising

Colleges Must Adapt to Facebook’s New Teen Ad Targeting Changes or Lose Reach

Last week, Facebook changed its advertising policies for teens, which has significant implications for colleges and universities that use Facebook and Instagram [...]

Data-Driven Decisions Tech-Forward Development

5 Benefits of Server-Side Tagging

Implementing server-side tagging (SST) can provide many performance improvements for businesses and their marketing and advertising teams, from improved page-lo [...]

Case Studies Tech-Forward Development

Managed Data Warehousing Leads to 96% Increase in Direct Sales Prospects

A Medicare Advantage provider faced a major challenge in enrolling members within a limited time frame of only 54 days. With a short window to attract and retai [...]

AI-Assisted Advertising Data-Driven Decisions

Data Warehousing: The Secret to Business Intelligence

Data warehousing is a critical component of any organization's data management strategy, whether for general business data analysis or for optimizing multi-chan [...]

Case Studies People-First Marketing

How We Increased a Landing Page Conversion Rate by 78%

A conversion rate is the percentage of a landing page's users that take the desired action on that page. It's also an excellent way to measure the effectiveness [...]

Data-Driven Decisions Tech-Forward Development

Master Your Data: How Server-Side Tagging Can Improve Your Business Insights

Server-side tagging is a powerful tool that addresses a new problem — cookie blocking — and comes with several other benefits to data collection and privacy [...]

Data-Driven Decisions Tech-Forward Development

GA4 vs Universal Analytics: What’s the Difference & How to Migrate Your Historical Data

Google Analytics 4 (GA4) is the most recent version of Google Analytics, the widely used tracking software. GA4 is becoming the default analytics system for Goo [...]

Data-Driven Decisions Data-Driven Decisions

Top 6 Digital Marketing KPIs: Track and Improve Performance

Digital marketing KPIs or Key Performance Indicators are tracking metrics that let you measure the success of your marketing campaigns.

Thanks Pages Thanks Pages

Thank you for Requesting Our Ebook

E-Book E-Book

The Ultimate Guide to a CRM-Powered Marketing Strategy

Case Studies Data-Driven Decisions

Digital Advertising Leads to 26% Growth in Law Firm Caseload

With competition for clients fierce among North Carolina law firms, our client's investments in traditional marketing had reached peak performance and, as a res [...]

People-First Marketing Tech-Forward Development

How to Optimize Your YouTube Channel for Greater Visibility

Want to get more out of your YouTube channel? Learn how to optimize your channel for better search engine visibility; we cover it all from keyword research to v [...]

Data-Driven Decisions Data-Driven Decisions

How to Build an Effective Digital Marketing Budget in 2025

Plan your 2025 digital marketing budget effectively! Learn how to allocate resources, maximize ROI, and drive business growth with a strategic approach.

Data-Driven Decisions People-First Marketing

How to Set Marketing Goals to Align With Your Business Goals

Metrics, benchmarks, and data insights are vital to creating a marketing plan for any business. However, you must keep the overall business objectives in mind [...]

Data-Driven Decisions Tech-Forward Development

How a Legal Firm Saved More Than $89,000 in Ad Click Fraud.

Click fraud happens when any person or computer program repeatedly clicks on a pay-per-click (PPC) ad to generate fraudulent charges to the advertiser.

Agency News Agency News

Employee Spotlight: Rakesh Siliveru

SEO strategy is an important component of our ida™ website philosophy. Rakesh is the behind-the-scenes technical specialist that creates and executes the SEO [...]

Agency News Agency News

New Path Recommends: Business and Marketing Must-Reads

We believe that learning is essential to growth and challenging the status quo in business. Creating change means thinking big and eagerly seeking new ideas. Ne [...]

Agency News Agency News

Employee Spotlight: Kelly Paul

Meet Kelly Paul, our Vice President of Marketing Operations. She manages the New Path Team in our day-to-day operations to ensure our clients are taken care of [...]

Agency News Agency News

Employee Spotlight: Devvkanth Musunuru

Want to know the influential force behind the data-driven recommendations we give to clients? Meet Devvkanth, our superstar Analytics Project Developer!

AI-Assisted Advertising Tech-Forward Development

7 OTT Advertising Trends to Watch in 2024

As more people switch to streaming content, marketers notice and invest in OTT advertising platforms. This article will look at seven of the most significant O [...]

People-First Marketing People-First Marketing

In-House Marketing vs. Agency: Which One Should You Hire?

Advertising is crucial to any successful business. To scale up your marketing efforts, you’ll need to hire talented people to help execute your marketing stra [...]

Agency News Agency News

Employee Spotlight: Chris Whitesell

Our leader and the reason New Path even exists! Back in 2015, he established New Path Digital to help other businesses. Here are a few fun facts about him:

AI-Assisted Advertising AI-Assisted Advertising

OTT Advertising Metrics: How-To Guide for Measuring Success

Streaming platforms provide incredible benefits, including real-time reporting and hyper-targeting capabilities. Increased technology and intelligence add compl [...]

People-First Marketing People-First Marketing

How to Respond to Positive and Negative Reviews in 5 Easy Steps

How do you respond to positive reviews online? How and when should you respond to negative online reviews? Should you respond to all online reviews?

Agency News Agency News

Employee Spotlight: Elizabeth Yocum

Account executive, Human Resources, Accounts Payable, Team Mom - you name it and it's part of what Elizabeth Yocum brings to the New Path Team each and everyday [...]

People-First Marketing Tech-Forward Development

Three Critical CRM Success Factors You Should Know

Making your CRM work for you is not always an easy task. Here are three critical CRM success factors you should be using to get the most out of your CRM.

People-First Marketing People-First Marketing

A Quick Guide to Creating Your Effective Personalization Strategy

An effective personalization strategy doesn’t just mean greeting somebody through email by name. It may have been disruptive fifteen years ago, but the modern [...]

People-First Marketing Tech-Forward Development

Benefits of Using a CRM to Power Your Marketing Strategy

Data on its own is useless. For data to be effective, it needs to be collected, stored, and harnessed in such a way it becomes valuable with minimal maintenance [...]

Tech-Forward Development Tech-Forward Development

Breaking Down Silos to Improve Your Revenue

Historically, most organizations separate their Marketing, Sales, and Customer Success departments as per the diagram above. But as you can see, this often lead [...]

People-First Marketing Tech-Forward Development

Build a Revenue Model with HubSpot CRM: A How-To Guide

By knowing exactly where, when, and how customer handovers will occur and intersect as the prospect moves through your sales cycle, you can reduce friction, spe [...]

Tech-Forward Development Tech-Forward Development

7 Common RevOps Challenges & FAQs

Discover the 7 most common RevOps challenges and get answers to frequently asked questions. Learn how to streamline revenue operations and drive business growth [...]

Tech-Forward Development Tech-Forward Development

What is RevOps?

RevOps is a framework to connect your technology, processes, and strategy and create a frictionless revenue-generating machine while delighting your customer at [...]

Data-Driven Decisions Tech-Forward Development

Preparing for a Cookieless Future Part 2: Google Topics API

Google Topics API is a new system for interest-based advertising that aligns with the Privacy Sandbox initiative. This is a collection of technologies that prot [...]

AI-Assisted Advertising Data-Driven Decisions

OTT Advertising Ad Spend: Deep Dive

Increased popularity in streaming content and OTT advertising has leveled the playing field for SMBs to compete with enterprises in the television advertising s [...]

People-First Marketing People-First Marketing

Best Super Bowl Ads 2022: New Path Hot Takes

As a team focused on marketing and advertising, we were more excited for February 13th to roll around for the commercials than the “Big Game.”

Agency News Agency News

Employee Spotlight: Caitlyn Banks

Content is critical to every inbound marketing strategy and our digital content manager, Caitlyn Banks, is the one who makes it happen for our clients at New Pa [...]

AI-Assisted Advertising Data-Driven Decisions

8 Creative Best Practices for OTT Advertising

When investing in OTT, it's critical that your ads be the greatest they can be - here are some best practices to keep in mind when creating your latest OTT ad.

Data-Driven Decisions People-First Marketing

How to Create High-Quality Content for Inbound Marketing

Having an inbound mindset is great, but a key component of a great inbound strategy is outstanding content. If you're in a content creation rut, here are our ti [...]

AI-Assisted Advertising AI-Assisted Advertising

Best OTT Advertising Platforms in 2024

The rapid rise in streaming services and viewership is changing how brands advertise to potential customers.

AI-Assisted Advertising AI-Assisted Advertising

What is OTT Advertising in 2024: Benefits, Strategy & How to Buy

Television viewing habits have changed a lot over the past decade as cable television providers have slowly been losing subscribers to internet-based streaming [...]

Agency News AI-Assisted Advertising

Paid Search Advertising (PPC):
Why You Need It

Connect with your prospects at the exact moment they are looking for your product or service with a paid search campaign.

PPC PPC

Paid Search Advertising (PPC): How it Works

In today's ever-expanding digital marketing world, there are a plethora of options to reach potential customers. But if you're looking for the most cost-effecti [...]

AI-Assisted Advertising AI-Assisted Advertising

5 Ways to Prepare for a Cookieless Future

While Apple and Google’s elimination of third-party cookies has given marketers, ad tech firms, and developers angst, it’s been evident for years that cooki [...]

AI-Assisted Advertising Data-Driven Decisions

Third-Party Cookies Crumb to an End

For years, brands have been using cookies to track website visitors, collect data that helps target ads to the right audience, and improve the user experience.

Data-Driven Decisions Data-Driven Decisions

Why Digital Marketing Analytics Matter to Your Business

Unlock business growth with digital marketing analytics! Learn why tracking data matters, how it improves decision-making, and boosts marketing performance.

People-First Marketing People-First Marketing

Online Reputation Management Guide [2024]

Understanding the entire path to purchase will help you grow your business by mastering the consumer experience. It is crucial to interact with your clients con [...]

People-First Marketing Tech-Forward Development

Email Marketing: Choosing the Right Platform for Your Business

Email marketing continues to be a fundamental digital marketing channel. It allows you to build your brand, sell your products and services, and maintain a rela [...]

AI-Assisted Advertising People-First Marketing

5 SEO Tips for Optimizing your Content and Website

Let's cut to the chase — an optimized website earns more traffic. Proper SEO makes your website more visible, which means more traffic and more opportunities [...]

AI-Assisted Advertising People-First Marketing

What is SEO and Why Does it Matter?

SEO aims to drive more relevant traffic, leads, sales, and revenue for a business. Implementing proper SEO tactics into your digital marketing strategy is the m [...]

Agency News Agency News

New Path Unveils New Look

While we are excited to unveil our new look, we are even more excited to unpack what it represents – a proactive and thoughtful evolution of our business that [...]

Agency News Tech-Forward Development

How to Choose a Digital Marketing Agency

Your brand’s digital presence is a process of development and growth – it doesn’t happen overnight. And, if you’re looking for external help, it doesn� [...]

Data-Driven Decisions People-First Marketing

Quality vs Quantity: Your Social Media Followers

We work to help increase clients’ social media follower count but, more followers do not automatically equal new business. In social media, quality trumps qua [...]

Data-Driven Decisions People-First Marketing

The Power of the Buyer Persona

The power of a buyer persona lies in its ability to help businesses understand their target audience and create more targeted and effective marketing campaigns. [...]

AI-Assisted Advertising Data-Driven Decisions

9 Geofence Mobile Advertising Strategies in 2024 [Tested & Proven]

Geofenced display advertising is proving to be an effective tactic for digital marketers across multiple industries. Read on to learn more about Geofenced displ [...]

Agency News Tech-Forward Development

Your Guide to Digital Maturity

Digital maturity is an actionable alternative to digital transformation that focuses on learning, experimenting, and even failing to achieve greatness over time [...]

People-First Marketing People-First Marketing

What is Inbound Marketing?

Inbound marketing is a strategy that drives prospective customers to your website at every stage of the buyer’s journey. By creating informative and tailored [...]

AI-Assisted Advertising AI-Assisted Advertising

Digital Media Buying 101: A Beginner’s Guide

Digital media buying is the process of purchasing digital advertising. This includes buying ad space or inventory from publishers or ad networks. The goal is to [...]

AI-Assisted Advertising AI-Assisted Advertising

Programmatic Media Buying

As machine learning and artificial intelligence technology continues to advance, programmatic media buying is an essential key

People-First Marketing People-First Marketing

5 Essential Steps to Master Inbound Marketing

If you're looking to attract high-quality leads and grow your business, inbound marketing can be a highly effective strategy. Inbound marketing is all about cre [...]

Agency News Tech-Forward Development

How to Assess Your Digital Maturity

Technology is just half of the equation; digital maturity is about how your organization uses that technology. It is a constant process of improvement, which is [...]

Agency News Tech-Forward Development

3 Roadblocks to Digital Maturity

Like most strategies that save time and money, digital maturity requires an investment of resources; New Path can help guide you safely around the following roa [...]

Agency News Tech-Forward Development

5 Steps to Enable Digital Maturity

You can make digital maturity a reality with a strong, consistent vision. Follow these 5 steps to embrace digital maturity at your own organization:

Agency News Agency News

Ribbon Cutting Celebration

Our new offices are located at 113 Gatewood Avenue in High Point. If you're in the neighborhood, stop by and say hello!